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Latham, N.Y.October 29, 2014) – PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, today debuted a robust digital marketing portal, providing high quality, easily accessible support tools for industry stakeholders. Global brand, retailer and manufacturer partners, as well as members of the media can register for access to the PrimaLoft® portal by visiting www.primaloft.com and clicking on the “Marketing Portal” link located on the footer of the site.
As part of its brand identity and marketing strategy revamp, PrimaLoft recommitted itself to supporting its various partners across industries. The Marketing Portal is a digital resource for brands, retailers and manufacturers to easily access and order marketing materials, brand assets, collateral and training tools all in one place and in multiple languages. PrimaLoft® partners can review, download and order such assets as logos, customizable advertisement templates, product information, point of sale materials, etc. in an effort to effectively communicate the PrimaLoft® story for sell-in, sell-through and sell-out purposes. In addition, media can access the portal for relevant PrimaLoft® downloadable materials, including press releases, logos and company history.
“The launch of our Marketing Portal marks another step toward our goal of building stronger relationships with our valued partners, and in turn, their customers,” said David Newey, global director of marketing at PrimaLoft. “Our hope is that by incorporating this convenient digital library of assets into our newly revamped website, we’ll make our partners’ jobs easier when communicating and leveraging the PrimaLoft® story and ultimately create a long-lasting partnership marketing resource.”
After becoming privately held in 2012, PrimaLoft has invested in repositioning the company to diversify its product portfolio and become a provider of comfort solutions with insulations, yarn, fabrics and fleece. As a result, earlier this year PrimaLoft launched a rebranding initiative to include a new shield logo, “Feel the Performance™” tagline, and a modernized look being utilized in advertising, on social media, and at retail, trade shows and promotional presences. PrimaLoft’s hangtags and labels featuring the new visuals recently made their debut at retail for the Fall/Winter 2014 season.
About PrimaLoft, Inc.
PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and Italy, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association and the Sustainable Apparel Coalition’s Higg Index. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft on Facebook, Twitter and Instagram.
PrimaLoft®, Feel the Performance™