Press Releases

New Media Preview Gives Journalist First Look at Innovative New Products and Gear at 2015 Outdoor Retailer Summer Market


New Media Preview Gives Journalist First Look at Innovative New Products and Gear at
Outdoor Retailer Summer Market

Outdoor Industries Women’s Coalition new Pitchfest program and winner highlighted at Media Preview

San Juan Capistrano, CA, June 1, 2015—Outdoor Retailer Summer Market, the leading event for retailers and brands of outdoor gear, products, technology and accessories, is pleased to announce the launch of a Media Preview event. Journalists attending the show will have exclusive access to preview some of the latest products and new exhibitors in the outdoor lifestyle industry.

The Media Preview will be held the day before the show opens—from 5:00-7:30 pm on Tuesday, August 4, 2015 across from the Salt Palace Convention Center at the Salt Lake City, Marriot City Creek Hotel Ballroom. The Summer Market Media Preview will feature brands with table top display to present their new products to the industry. Exhibiting brands interested in participating in the Media Preview must complete the online application.

Outdoor Retailer is pleased to work with the Outdoor Industries Women’s Coalition (OIWC), to highlight OIWC’s The Workshop: Pitchfest initiative at the Summer Market Media Preview event. The winner of the 2015 Pitchfest and representatives from OIWC will be on hand to meet one-on-one with media in attendance to talk about the program and their winning innovation.

Pitchfest is the initial phase in OIWC’s The Workshop initiative exhibiting OIWC’s commitment to building an industry where great ideas, born from a diversity of experiences, thrive. Women are invited to submit their new innovation or product ideas for a chance to live pitch in front of influential industry CEO’s and gain insight, visibility, and valuable feedback at a workshop prior to Outdoor Retailer Summer Market, where the winner will be selected. 

“Pitchfest is one facet of the larger OIWC strategy to showcase the innovative ideas and incomparable talent of women passionate about the outdoors,” explains Deanne Buck, Executive Director of OIWC. “Our partnership with Outdoor Retailer allows us to provide valuable visibility to entrepreneurial women, with fresh ideas, who are primed to elevate the industry.”

Journalists will be able to meet with the participating brands at their convenience, during the two-and a half hour event. Beverages and appetizers will be served. Journalist participating in the Outdoor Retailer Open Air Demo, will arrive back in time to attend the media preview. Designated shuttles at the Open Air Demo will ensure journalist can attend both events.

“The media preview will provide exhibiting brands and the media an opportunity to have in-depth conversations about product benefits and features in a more relaxed, intimate setting, away from the meetings and activity on the show floor,” said Kate Lowery, Director of PR and Communications for Outdoor Retailer. “We are also pleased to support the OIWC in promoting women entrepreneurs, by including their Pitchfest winner in the preview. By doing so, we are able to give the media a glimpse into the future innovation in the outdoor industry.”

Journalists interested in attending should RSVP by July 31, 2015 to Kate Lowery at

A limited number of sponsorship table opportunities are available for the Media Preview and can be purchased directly through the Outdoor Retailer account executives. (LINK) Please contact Krista Dill, Sales Director, at 949-226-5728/ for more information.

Outdoor Retailer Summer Market will stage August 5-8, 2015 at the Salt Palace, Salt Lake City, Utah. To attend Outdoor Retailer, register online at


About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry. 

Consistently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer ( connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

About OIWC
Founded in 1996, the Outdoor Industries Women’s Coalition is the only national organization dedicated to workplace diversity and inclusion by expanding opportunities for women and companies in the outdoor, snow, run, and bike industries. Learn more at

For media inquiries: 
Kate Lowery
Director of Public Relations