Growing athletic product family becomes even more versatile
Elkton, Md, November 3, 2015: W. L. Gore & Associates (Gore) is taking the next generation of its versatile, totally windproof and extremely breathable functional fabrics to market in fall 2016, giving it a new name: GORE® WINDSTOPPER®. It is perfectly clear what this brand’s products stand for: innovation, function, quality from GORE®. Three basic garment categories are available with the new GORE® WINDSTOPPER® product technology. There are now no limits to the design and development of functional garments for a wealth of different activities.
With its new GORE® WINDSTOPPER® product technologies, GORE® has opened up a whole new range
of possibilities. The main focus of GORE® WINDSTOPPER® products is on total windproofness and maximum
breathability. The product technologies previously known as “Active Shell”, “Soft Shell” and “Technical Fleece”
have been grouped together in this category. This product category is the perfect choice for base layer
garments; thin, lightweight cycling jerseys; soft shell and hard shell jackets for outdoor activities, and casual
and business wear.
In addition, new GORE® WINDSTOPPER® products with Light Rain Resistance have been developed
to complement this category. This product class provides protection in light rain for rainfall intensities of up
to 2.5 mm/h – otherwise best described as drizzle. These new fabrics significantly extend the scope of
conventional softshells. The robust, 3-layer garments have sealed seams and offer true added value to
outdoor sports enthusiasts who need extreme breathability but still want to know that they are not going to
get wet in light rain – ideal for year-round wear when the weather looks unsettled but not quite bad enough
to justify taking along a GORE-TEX® hard shell.
The third GORE® WINDSTOPPER® product category does more than just keep out the wind and rain –
it keeps the warmth in: GORE® WINDSTOPPER® products with Insulation Protection allow manufacturers
to create the kind of lightweight, insulated and windproof garments that aerobic activities in cooler climates
or down-filled urban streetwear call for. The insulation performance of these garments is highly consistent.
Besides cutting out the wind, they deliver maximum breathability: allowing perspiration to escape easily and
keeping the insulation dry.
As of fall 2016 leading apparel manufacturers are offering the new GORE® WINDSTOPPER® generation in
their outdoor collections. These include Arc’teryx, Dynafit, GORE RUNNING WEAR®, Haglöfs, Herno, Loeffler,
Mammut, Marmot, Montura, Maloja, Quicksilver, Salewa, Sweet Protection and Tierra.
About W. L. Gore & Associates:
Gore is a technology-driven company focused on discovery and product innovation. Well known for waterproof,
breathable GORE-TEX® fabric, the company’s portfolio includes everything from high-performance fabrics and
implantable medical devices to industrial manufacturing components and aerospace electronics. Headquartered
in the United States, Gore posts annual sales of more than $3 billion and employs more than 10,000 associates
with manufacturing facilities in the United States, Germany, the United Kingdom, Japan and China, and sales
offices around the world. In Europe, Gore started its first business operations only a few years after the
Enterprise’s founding in 1958. Gore now has locations – sales offices as well as production facilities – in the key
European countries dedicated to serving the markets of all of Gore’s product divisions. Gore is one of a select
few companies to appear on all of the U.S. “100 Best Companies to Work For” lists since the rankings debuted
in 1984. For several years now, Gore has also been voted one of the best workplaces in Europe and has been
ranked on top workplace lists in France, Germany, Great Britain, Italy and Sweden. Learn more at gore.com.
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