New Outdoor Brand Feels the Oprah Effect
Néve Designs gets Oprah’s Stamp of Approval on the coveted “O List”.
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BOULDER, CO. (October 18, 2006) – A glowing endorsement from Oprah is one of the most coveted stamps of approval any company can receive. One newcomer to the outdoor industry, NÃ©ve Designs, received full page treatment in the latest issue of O, The Oprah Magazine.
The Annabelle style sweaters appear on the first page of November’s â€œO Listâ€. O magazine has a circulation of more than 2.5 million readers.
Several small companies who were previously honored with a spot on the O List experienced what they call the â€œOprah Effectâ€. Enormous boosts in sales and web traffic followed their products inclusion on the O List.
â€œOur phones have been ringing off the hook since this issue hit newsstandsâ€ says Tom Irvine, CEO of NÃ©ve Designs. â€œWe are ecstatic to be featured in Oprah’s magazine. We recently expanded our offices and sales staff so this is really an exciting time for us!â€
NÃ©ve sweaters are sold nationally in fine retailers. To meet the anticipated web traffic the NÃ©ve website uses Shopatron, a web feature which places online orders with a buyers closest local retailer.
NÃ©ve Designs, founded in 2002 by designer Rhonda Swenson, makes stylish, high quality 100 percent merino wool sweaters, hats and scarves for men and women. For more information please visit: www.nevedesigns.com