New Packs From a New Brand: Boreas Preps for Launch

Boreas, a new equipment brand launched by a team of outdoor industry veterans, will give OR attendees a behind-the-scenes peek at its design process—and its Spring 12 product line—at booth BR535 in the New Exhibitors hall.

Boreas is a collaborative of industry designers and marketers with a shared vision for the future of outdoor equipment. We’re focusing on an underserved segment of the outdoor industry—one that also happens to be the largest: the everyday equipment user. We see an opportunity for better products, designed from the ground up, with styling, functionality and an attractive price point all designed specifically for the everyday user.

Our designers will be sketching, sewing and finessing fit on a collection of tech packs at booth BR535. We know our pack line is great. And we know it can be even better with smart input from smart users. That’s why we’re at OR a season too early. We want to incorporate your ideas into our final products. It’s all part of an open, collaborative and iterative design process that we think will become a new model for outdoor industry product development.

For more information, e-mail us at info@boreasgear.com or visit us online at www.boreasgear.com. Better yet, stop by our booth at OR and try on a pack. You’ll see why we think comfortable doesn’t have to be complicated.