Press Releases

New SmartWool Advocacy Program Continues to Give Back

Second round of grant recipients for SmartWool Advocacy Program grants selected, including: Hospice of Metro Denver, Continental Divide Trail Alliance, Adventures Without Limits, the Four Corners School of Outdoor Education and Team TELE.

SmartWool Corporation is very pleased to announce today the third round of grant recipients from the new SmartWool Advocacy Program, which includes the SmartWool Advocacy Fund and the SmartWool Breast Cancer Fund. Thanks to increased sales volume, SmartWool is able to donate to a greater number of recipients than ever before.

SmartWool Advocacy Fund recipients include:
Institute for Environmental Studies
Crow Canyon Archaeological Center
Adaptive Sports Center
Adaptive Wilderness Sports of McCall
Colorado Fourteeners initiative
Ellicott Wildlife Rehabilitation
Family Means, Support for Families
Friends of Crawford State
Outdoor Research
Rails to Trails
Rocky Mountain Youth Corps
Trust for a Mountain Classroom

SmartWool Breast Cancer Fund recipients include:
Living Beyond Breast Cancer Fund
Breast Cancer Fund
Casting for Recovery

Chip Coe, SmartWool President said, “We are so lucky and proud to be able to give back to the community which supports us and such dedicated organizations. We revel in this opportunity and are so happy to help those who identify so closely with those important areas of interest best reflecting the SmartWool® brand. We feel very fortunate to have the support of the outdoor community, and are excited about continuing to help it grow and thrive.”

Awarded semi-annually, the SmartWool Advocacy Program was born of a desire to efficiently give back to the communities in which SmartWool’s customers and employees live. It is comprised of two separate funds using different funding mechanisms: The SmartWool Advocacy Fund is funded by 10% of net revenues of online sales from SmartWool’s new e-commerce website at and the SmartWool Breast Cancer Fund is financed by 2% of sales of women’s specific socks marked with a pink ribbon.

Administration and execution of the SmartWool Advocacy Program is undertaken by a board comprised solely of SmartWool employees elected by their peers. Additionally, all SmartWool employees will be awarded a new benefit, enabling each to volunteer as many as 20 paid hours per year to help local non-profit organizations. This allows SmartWool and its employees to supply not only monetary awards, but to contribute much needed labor as well. SmartWool encourages all interested non-profit organizations to download grant guidelines and applications at: The next SmartWool Advocacy Program grant deadline is September 1, 2006. No phone calls, please.

A wholly owned subsidiary of The Timberland Company, SmartWool is a leading performance brand of wool-based apparel, socks and accessories. Nothing can compare to SmartWool® products for the ultimate in performance, comfort and easy care. SmartWool® fiber is superior at vaporizing moisture, controlling temperature and odor and is guaranteed not to shrink. It’s also a renewable resource that illustrates the design genius of evolution. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool’s award winning website: or contact Alli Noland, Stanwood & Partners PR, via phone at 307-733-1514 or via email at

PHONE: 307-733-1514
FAX: 307-739-8664