SnowSkin, an ultra-performance line of sun care products from New Zealand makes its North American debut at the Snow Sports Industry Association trade show in Denver this week.

Produced by Skin Alive, New Zealand’s premier sun care company, free of PABA, paraben and nanoparticles found in many mass market commercial sunscreens, SnowSkin is made of the highest quality, water-resistant, sweat-resistant ingredients and is rich in soothing and moisturizing Aloe Vera and world-renowned Manuka Honey.

Helping elevate SnowSkin’s profile in North America is top US snowboarder and two-time X Games gold medalist Travis Rice. Rice recently joined top New Zealand snowboarder Nick Brown on Skin Alive’s team of sponsored athletes.

“We are absolutely elated to have Travis on board. When we began discussing the possibility of branching out into the North American market, we were adamant that SnowSkinneeded the support of an athlete who understood our products, our values, and New Zealand. Travis is the absolute perfect fit, and the synergy couldn’t have been found in anyone else. He’s got it, and hegetsus!” says Bobbi Steward, Managing Director of North American distribution. “With Travis stepping up to represent SnowSkin, it’s definitely the ultimate testimony of Skin Alive’s hard work and determination to deliver an honest product that performs. We’re a little company with big plans – and we’re proud of our Kiwi heritage.”

At SPF 30+, SnowSkin products offer total protection from sun’s relentless rays that are magnified on ski slopes. Making the product uniquely New Zealand is the inclusion maximum strength UMF 18+ Active Manuka honey. Manuka honey is unique to the Pacific island nation and is touted for its remarkable anti. Manuka honey is unique to New Zealand and is touted for its remarkable anti-bacterial and health benefits. Historically, New Zealand’s indigenous Maori people harnessed the benefits of Manuka honey and essential oil for use in traditional remedies. Sourced and harvested in New Zealand, Manuka assists the body’s ability to hydrate and improve skin conditions.

SnowSkin will be available in two sizes of Lotion (MSRP $12.99 for 125ml/4.2 ounces & $6.99 for 40ml/1.35 ounces), a Hands-Free Stick (MSRP $14.99), Zinc (MSRP $7.99 for 0.5 fluid ounces), and lip balm (MSRP $4.99).

Established in 2004, Skin Alive’s commitment to serious sun protection has earned SnowSkin the AUS/NZ standard stamp as well as the satisfaction of the stringent Colipa International Protocol. “”At Skin Alive, we feel morally obligated to ensure people have access to quality skin protection when out in full view of the sun’s harmful rays. All of our products are proudly made in New Zealand, home of the highest rate of skin cancer per capita in the world, which comes as a shock to many people,” says Founder Grant Lawrie. “The team here at Skin Alive are driven to educate this generation and more to the dangers of unprotected sun exposure, and how better to safeguard yourself, your friends and your family for life than with SnowSkin, which helps keep your Skin Alive.”

The complete SnowSkin collection, aimed for sale at resorts and specialty stores, can be found online at www.snowskin.co or try it in person at SIA Booth #1807. Skin Alive’s US headquarters are in Bend, OR. For inquiries, dealer locations, or sample requests, contact Ben Steward, 541.323.2877; ben@snowskin.co