Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

Newell Brands Technical Apparel Announces New Sales Leader Marmot and Exofficio Brands

Get access to everything we publish when you sign up for Outside+.


Rohnert Park (CA): Newell Brands Technical Apparel (NBTA), a division of Newell Brands (NYSE: NWL), a globally-recognized designer, developer, marketer and retailer of high-performance technical apparel and equipment with a portfolio of brands that includes Marmot® and ExOfficio®, is pleased to announce Deanna Fleming as the new Head of Global Sales and Business Development. Fleming, who joined the company in August, 2017, will lead the Sales organization going forward overseeing all North American sales and International Distribution (not including Europe). In her new position, Fleming will report directly to Joe Flannery, Senior Vice President and General Manager of NBTA.

Fleming’s rich and diverse background is well suited for this new position. She comes to NBTA from Harmless Harvest where, as VP of Marketing and Sales, she managed the expansive growth of this organic food and beverage business. Prior to that role she held leadership positions with Big Heart Pet brands, the makers of iconic household brands like Milk-Bone and specialty brands like Natural Balance.

Fleming is excited for the opportunities that lay ahead. “I’m looking forward to developing best in class business plans jointly with our customers designed to meet our consumer needs”, Fleming states, “as well as enabling this very talented team to drive portfolio growth.”

Originally hailing from Canada, Fleming now resides with her husband in San Francisco. She is an avid traveler and athlete and takes advantage of all that Northern California has to offer. She can be found hiking, running, snowboarding, boating, and hitting her local CrossFit gym.

When asked why she wanted to make the transition to the outdoor industry, Fleming states, “it’s an exciting time, the outdoor industry is on the precipice of many changes, and I’m excited to be a part of how we evolve the business and win the hearts of consumers in the years to come.” Fleming continues, “The opportunity to be a part of the next chapter of these two iconic brands is completely energizing,” she adds, “both have a rich, enviable heritage in the outdoor industry.”

Joe Flannery, Newell Brand’s Senior Vice President and GM of Technical Apparel, adds: “Hiring Deanna was part of an extensive search. We needed to find the right person to help us realize the exciting opportunities that lie ahead. Deanna is that person. She has an impressive professional track record and the breadth of experience that we desired in this key leadership role.”


About Marmot Mountain, LLC

Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology—pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit

About ExOfficio

ExOfficio believes that the magic of travel, whether you seek different cultures, epic scenery or the thrill of the unknown, is a chance to create perspective and vitality by opening your mind to the wonders of the world. Since 1987, ExOfficio has celebrated the traveler by crafting garments that allow one to experience the world unhindered. Intelligently designed products with tangible benefits—including the best-selling Give-N-Go® underwear collection and lightweight, wrinkle-free fabrics with bug, sun and water protection—are focused on one goal: comfortable performance. ExOfficio is sold internationally, online and in specialty outdoor and travel stores, including five of their own flagship stores in the U.S. For more information about ExOfficio, visit

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. This press release and additional information about Newell Brands are available on the company’s website,


Contact: Patrice Christensen

Brand Director, Newell Brands Technical Apparel