Newton Partners with Athletes for a Cure

(Boulder, Colo.) – Newton Running, a revolutionary new running shoe company based in Boulder, Colorado, announces that it will donate one percent of its gross profits to Athletes For a Cure (AFAC). AFAC is a program of the Prostate Cancer Foundation designed to assist individual athletes in their quest to raise money for better treatments and a cure for prostate cancer.

“Athletes for a Cure is a perfect match for Newton Running. We are a small start up company taking on the giants of the running world and AFAC is taking on the goliath of prostate cancer,” states Jerry Lee, Newton Running president. “I’ve been personally touched by prostate cancer and we’re proud to lend our support to a cause which is dedicated to fighting a disease that will affect one in six American men.”

“Athletes for a Cure is proud to be associated with Newton Running, a company as committed to helping athletes achieve their racing and training goals as we are to fighting a disease that will affect 218,000 men this year alone,” notes AFAC marketing director, Scott Zagarino.

About Athletes for a Cure
Athletes for a Cure is a fundraising and awareness program to assist individual athletes in their quest to raise money for better treatments and a cure for prostate cancer. Every dollar raised from the program goes directly to the Prostate Cancer Foundation, the world’s largest philanthropic source of support for prostate cancer research. The online program provides athletes with multiple tools to create a home in the racing and fundraising community. Registered participants can upload photos, personal stories and race information on their own page; set donation goals; send emails to their friends and family through the “Friends Asking Friends” network; and watch as their donations climb. For more information, visit www.athletesforacure.org.

About Newton Running
Determined to create new innovations in running shoes and to advance modern running technique, a small group of elite Boulder, Colorado-based runners founded Newton Running. Newton Running applies The Science of Motionâ„¢ with patented Newton Active Membrane Technologyâ„¢ that absorbs more impact than traditional running shoes and converts energy into forward propulsion to help runners go farther and faster with less fatigue. Newton Running shoes are available for purchase exclusively through Newton’s website, www.newtonrunning.com. For more information, contact Ian Anderson at 970-963-4873 or ian@backbonemedia.net.

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