Newton Running Receives Most Innovative Product Award

Boulder, CO–Newton Running’s Terra Momentus Off-Road Guidance Trainer shoe was awarded “Best Innovative Product of 2010 “ from Triathlon America, an industry organization dedicated to promoting the sport and business of triathlon.

“Newton Running is very honored to receive this recognition from our industry peers,” says Keith Simmons, president of Newton Running, the leading natural running footwear brand. Simmons accepted the award on behalf of Newton co-founder and shoe designer Danny Abshire. The award was presented by Active Network at the first annual Triathlon America Conference on February 28 in La Jolla, California.

Award winners were determined by a National Voting Panel comprised of Triathlon America founders and 10 members of the triathlon community including athlete icons Mark Allen, Dave Scott, Paula Newby-Fraser, Karen Smyers plus NBC Today Show host Natalie Morales.

“We are pleased to recognize Newton for its innovative natural-running shoe designs including the Action/Reaction Technology®,” says Jack Caress, president of Triathlon America.

About Newton Running

Boulder, Colorado-based Newton Running is the leading Natural Running footwear brand, whose shoes feature patented Action/Reaction Technologyâ„¢ to let runners be faster, more efficient and reduce injury by encouraging midfoot striking. Aside from helping people run better, Newton Running is dedicated to social responsibility by supporting numerous charitable organizations. Newton Running shoes are sold at specialty retails worldwide and at www.newtonrunning.com

About Triathlon America

Triathlon America is an industry organization dedicated to promoting the sport and business of triathlon. Founded by a coalition of industry leaders, Triathlon America advocates for the interests of triathlon businesses, provides educational and informative programs, and encourages increased participation in the sport. For more information, please visit www.triathlonamerica.com.