Nikwax N.A. Hires Ben Palliser as Key Account Manager

Nikwax N.A. is pleased to announce the hiring of Ben Palliser for the position of key account manager. He will be responsible for developing, managing and implementing sales and support to key dealers in the U.S. and Canadian wholesale channels.

Palliser brings a decade of independent sales experience to this new position. He has represented several notable brands including: New Balance, Arc’Teryx, Vasque, and Merrell. His comprehensive understanding of the multi-faceted outdoor industry will serve Nikwax and its retailers well.

“Nikwax’s significant North American growth in the last few years has created the need for an experienced, dedicated senior-level manager to help our key accounts grow the aftercare category in their stores,” said Chas Fisher, president of Nikwax N.A. “Ben is ideally suited to promote the brand and to help Nikwax sustain and strengthen our position as the market leader.”

Ben and his family reside in the Seattle area. Palliser avidly pursues a variety of activities, including: mountain biking, skiing, fly-fishing, golf, and ice hockey. He
looks forward to the new assignment. “Nikwax is a fantastic brand and leader in the outdoor market place. I am excited to join the team and contribute to their long term success.”

About Nikwax:
Since 1977, Nikwax has led the market in producing safe, effective products that protect and extend the life of apparel, footwear and outdoor gear. Nikwax upholds a commitment to technical innovation, product quality, environmental assessment and customer service. Nikwax is a carbon-balanced company.
The business philosophy and environmental ethos of Nikwax come directly from the founder and Managing Director, Nick Brown. His commitment to excellence and corporate responsibility earned him an appointment to the Board of the EOG Association for Conservation, an offshoot of the European Outdoor Industry. The Board is charged with the conservation and protection of wild areas.

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