Nikwax N.A. Hires Sales Representative for Southeast

SEATTLE, Wash. – Nikwax N.A. welcomes Earl Roberson, of Roberson Sports Group, to its sales team. Roberson will cover the Southeast territory for the company. He is charged with maximizing the benefits Nikwax offers retailers and opening new accounts.

“When we hire a new member for the sales team, we’re ultimately looking out for the needs of our retail partners,” said Chas Fisher, president of Nikwax N.A. and global marketing leader. “The consumer buying trends are moving to more durable goods, and Nikwax is the perfect complement to that sound, environmental shift. Earl understands how this applies to the distinct needs of the Southeast. We’re happy to have him on board.”

Roberson has over 20 years experience in the athletic and outdoor industry. He’s worked in key account sales and management for both boutique and major brands.

His territory includes: Florida, Georgia, South Carolina, North Carolina, Alabama and Tennessee. He will travel the region for in-store meetings, as well as attend regional and national trade shows. Roberson is also currently working with Injinji, CWX Compression Tights and Power Balance.

To reach Earl, please call Nikwax customer service (800.563.3057); or email him directly at earl.roberson@yahoo.com.


ABOUT NIKWAX:
Since 1977, Nikwax has led the market in producing safe, effective products that protect and extend the life of apparel, footwear and outdoor gear. Nikwax upholds a commitment to technical innovation, product quality, environmental assessment and customer service. Nikwax is a carbon-balanced company.
The business philosophy and environmental ethos of Nikwax come directly from the founder and Managing Director, Nick Brown. His commitment to excellence and corporate responsibility earned him an appointment to the Board of the EOG Association for Conservation, an offshoot of the European Outdoor Industry. The Board is charged with the conservation and protection of wild areas.

NIKWAX Easier | Safer | Drier