Nikwax N.A. Hires Sales Representative for Southwest

SEATTLE, Wash. – Outdoor industry veteran, Ed Sampson has been hired by Nikwax to handle sales for the company’s southwest territory. He will cover California, Arizona, Nevada and Hawaii.

The southwest territory is crucial to the Nikwax sales strategy and holds vast potential for increased numbers given the population base and wide range of climate. Sampson is an outdoor industry veteran, with 25 years of experience in sales and retail that will ensure optimum service to existing accounts and strong relationships that will aid in opening new accounts. Sampson’s hiring marks a reunion of the Sampson/Fisher team, as both worked together to help build the La Sportiva brand to a market-leading position.

“I’m thrilled to be working with Ed again,” said Chas Fisher, president of Nikwax N.A. “He and I have a strong synergistic working relationship, and I’m confident that we’ll deliver success to the Nikwax brand.”

Sampson added, “I am excited to be repping for Nikwax. We have exclusively recommended the use of Nikwax for La Sportiva boots for the last 20 years, so it is a perfect fit with the other lines I represent. I look forward to working with Chas and the Nikwax crew. Their line of high-quality products and established experience complement my mountaineering lines and fulfill dealer needs.”

Sampson also works with La Sportiva, BlueWater Ropes, Rab and Back Packer’s Pantry. He can be reached at: 303.931.9404.

ABOUT NIKWAX:
Since 1977, Nikwax has led the market in producing safe, effective products that protect and extend the life of apparel, footwear and outdoor gear. Nikwax upholds a commitment to technical innovation, product quality, environmental assessment and customer service. Nikwax is a carbon-balanced company.
The business philosophy and environmental ethos of Nikwax come directly from the founder and Managing Director, Nick Brown. His commitment to excellence and corporate responsibility earned him an appointment to the Board of the EOG Association for Conservation, an offshoot of the European Outdoor Industry. The Board is charged with the conservation and protection of wild areas.

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