"Nikwax Nerd" Introduced at Outdoor Retailer Winter Market

Seattle, Wash., (Jan. 14, 2011) — Nikwax N.A. continues to lead the industry in aftercare, and the introduction of the Nikwax Nerd only promises to further their foothold. Lovingly dubbed the Nikwax Nerd, Nikwax’s technical field service representative turns social to help educate and inform users of all the incredible possibilities of Nikwax’s line of products.

Currently, the Nikwax Nerd, also known as Kelsey Hulse, lives on Twitter, and is sharing insider tips and tricks with loyal fans on how to use products, reiterating the company’s commitment to sustainability, and even sharing the latest and greatest product and company news.

Follow her Twitter handle to get updates and to see the Nerd’s “Experiment of the day” videos, featured each day of the Outdoor Retailer Winter Market Show.

Other notable show news includes the incredible opportunity to win a year supply of Nikwax products. In what is being coined a mad dash, participants will scramble to reach the top of the boulder at the official Rock & Ice Climbing Wall of Outdoor Retailer Winter Market, 2011. The chaos continues atop the peak as the revelers seek out the wash ball that contains the winning note. Not only does this event promise fun and a great prize, but it also promises to be spectacularly entertaining.

“Use of unnecessary violence in the apprehension of the Canada Goose Cup HAS been approved.”

The Bruise Brothers are on a mission… but not necessarily from God – they’re out for the Canada Goose Cup! Cheer on the Nikwax “Bruise Brothers” as they take on competing teams at the Canada Goose Cup Exhibition Street Hockey Tournament. While the use of violence has been approved, good sportsmanship is sure to prevail. It’s a good thing all clothes have been “waterproofed” beforehand.

All proceeds go to benefit the Conservation Alliance, so come show your support. The event takes place on Thursday, January 20th at 6:00 p.m. at the Salt Palace. Nikwax is a proud partner and member of the Conservation Alliance.

For more information about Nikwax, visit the company website or follow Nikwax on Facebook and Twitter to stay up to date on current events and company news.

About Nikwax:

Nikwax was founded in 1977 and is the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, apparel and equipment. Nikwax uses formulations that deliver maximum effectiveness while minimizing environmental impacts and promoting sustainability. Nikwax products contain neither propellant gases nor volatile organic chemicals. They are all fluorochemical-free, derived from nature-based ingredients, are not tested on animals, and are biodegradable. 



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