Nikwax Partners With Grassroots Outdoor Alliance

Media Contact:
Brook Sutton
Verde PR
brook@verdepr.com
970.259.3555

Seattle, Wash. (August 6, 2009) – Nikwax announces their partnership with the Grassroots Outdoor Alliance to become the recommended aftercare product for the environmentally oriented buying group. The partnership represents a merging of two entities with similarly minded goals of promoting responsible enjoyment of the outdoors, while actively protecting the environment. The retail members who make up the alliance will receive increased margins on all Nikwax products.

“Grassroots Outdoor Alliance is pleased to partner with Nikwax as our official aftercare supplier,” said Dave Matz, executive director. “The company’s philosophies, operations and products are directly in line with our mission to protect and promote the experience of outdoor enthusiasts and the environment. We see this partnership as an opportunity to not only ensure solid margins for our members in the profitable aftercare space, but also to help educate consumers on how to care for and prolong the life of the gear they buy.”

The aftercare sector has proven to be a solid profit center for over 30 years, showing distinct resiliency over the past few months of global economic turmoil.

“For Nikwax, partnering with the Grassroots Outdoor Alliance supports our most high priority missions: support our dealers and make every effort to ensure a healthy environment,” adds Chas Fisher, president of Nikwax N.A. “The Grassroots Outdoor Alliance has been an effective and unifying force in the industry for the environmental movement and we’re honored to be their partners.”

Nikwax has committed 31 years to environmental activism, which is ultimately reflected in its line of water-based cleaning and waterproofing products that are designed to extend the life and performance of technical footwear, apparel and gear. The company underwrites grants to combat the impacts of global warming, participates in a massive carbon offsetting campaign with the World Land Trust and was recently honored with ISO 14001 certification, among other substantive initiatives.

About Nikwax:

Nikwax was founded in 1977 and is the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, apparel and equipment. Nikwax uses formulations that deliver maximum effectiveness while minimizing environmental impacts and promoting sustainability. Its products contain neither propellant gases nor volatile organic chemicals. They are all fluorochemical-free, derived from nature-based ingredients, and are biodegradable. Nikwax is not tested on animals.