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Nikwax Partners With Pacific Rep Works for Northwest

With the firm goal of consistently offering exemplary service to its dealers, Nikwax has hired Pacific Rep Works for the company’s Northwest territory.


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Seattle, Wash. – With the firm goal of consistently offering exemplary service to its dealers, Nikwax has hired Pacific Rep Works for the company’s Northwest territory. With five offices in the territory and over 50 years collective experience, Pacific Rep Works is literally and figuratively well positioned to be an outstanding resource to Nikwax and its vendor partners.

“Pacific Rep Works is a dynamic collection of first-rate sales professionals who have a keen understanding of the territory,” said Chas Fisher, president of Nikwax NA. “In philosophy and in practice, they recognize that strong manufacturer and dealer relationships benefit all of the stakeholders, including the final consumer. We’re thrilled to have them on board.”

Pacific Rep Works will cover Washington, Idaho, Montana, Oregon and Alaska. With a central office that maintains most administrative duties, the sales reps are free to visit dealers regularly and instigate new accounts.

“We very pleased to be working with Nikwax,” said Mitch Lemas of Pacific Rep Works. “Nikwax has been manufacturing the highest quality aftercare product on the market for 30 years. With the increasing consumer demand for environmentally sound products and longevity in their purchases, Nikwax is the right product at the right time. We look forward to a long partnership.”

About Nikwax
Since 1977, Nikwax has led the market in producing safe, effective products that protect and extend the life of apparel, footwear and outdoor gear. Nikwax upholds a commitment to technical innovation, product quality, environmental assessment and customer service. Nikwax is a carbon-balanced company. The business philosophy and environmental ethos of Nikwax come directly from the founder and Managing Director, Nick Brown. His commitment to excellence and corporate responsibility earned him an appointment to the Board of the EOG Association for Conservation, an offshoot of the European Outdoor Industry. The Board is charged with the conservation and protection of wild areas.

NIKWAX Easier | Safer | Drier