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Nikwax Presents New Merchandising Tools

Seattle, Wash. (August 2, 2010) – Nikwax is known for its sleek, contemporary and effective merchandising solutions. Three years ago, the brand refocused its POP into a base and satellite merchandising system that has been a proven sales enhancer. This year, Nikwax offers a more affordable entry into branded POP to accommodate the needs of their full dealer base.

With environmental consciousness as top priority for the company, the new displays are made of fully, recyclable corrugated cardboard. They are branded with the clean, yet eye-catching, Nikwax aesthetic that complements a wide range of retail décor. Brief points of information help to educate the consumer on the benefits of the product. There is a table-top and floor display model.

While the sustainable yield wood and metal displays are still available, these new displays offer more affordable options.

A word on base and satellite merchandising: Nikwax offers a large variety of “base” POP, as well as “satellite” POP, which place Nikwax product in direct proximity to the gear it is designed to treat. This has proven to be an immediate and successful sales tool for many dealer partners.

Please check with your Nikwax sales representative or Nikwax customer service (800.563.3057) for show specials and order minimums that will include the new POP for free. They are always available to help with all of your merchandising questions.

About Nikwax:
Nikwax was founded in 1977 and is the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, apparel and equipment. Nikwax uses formulations that deliver maximum effectiveness while minimizing environmental impacts and promoting sustainability. Nikwax products contain neither propellant gases nor volatile organic chemicals. They are all fluorochemical-free, derived from nature-based ingredients, are not tested on animals, and are biodegradable. Visit Nikwax at and join us on Facebook.

Nikwax · Easier ·Safer · Drier

Media Contact:
Verde PR
Amy Koch