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Nikwax Signs With Adrenaline Sports in Southeast

Nikwax N.A. has welcomed the Adrenaline Sports Marketing team to its sales force in the Southeast.

Media Contact:

Verde PR & Consulting

Brook Sutton


SEATTLE, Wash. (February 23, 2010) – Nikwax N.A. has welcomed the Adrenaline Sports Marketing team to its sales force in the Southeast. Adrenaline offers comprehensive sales and service support to existing accounts and will be actively opening new accounts in the region.

The Southeast offers some of the most challenging, foul-weather conditions in the country, so Nikwax cleaning and waterproofing is a natural fit for add-on and repeat sales. With a small footprint and effective merchandising options, Nikwax is a reliable, year-round profit center, particularly as consumer demand grows for durability in goods.

“We’ll never deviate from providing a great product with high sell-through,” said Chas Fisher, president of Nikwax N.A. “But at the end of the day, we also believe that the people you work with in business matter. As a rule, we choose to work with sales reps who are friendly, love the outdoors, and love what they do. Our sales team is an extension of Nikwax, and they bring that same blend of fun and professionalism directly to our dealer partners. This is why Adrenaline is such a great fit with the Nikwax team.”

Adrenaline has been involved with outdoor products for 20 years. The passion, integrity and excitement for the industry is just as strong as they day they started. The level of service and understanding of the market have deepened over the years, ensuring exemplary, personalized service for retailers of all sizes.

“We’re honored and excited to join Nikwax as their sales and service representation in the Southeast,” added Kev Martin, a principle at Adrenaline. “Our core values align with the excellence and environmental commitment of the brand, and we’ll continue driving this message into the market.”

To reach Adrenaline, please email or call Nikwax customer service: 800.563.3057.

About Nikwax:

Nikwax was founded in 1977 and is the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, apparel and equipment. Nikwax uses formulations that deliver maximum effectiveness while minimizing environmental impacts and promoting sustainability. Nikwax products contain neither propellant gases nor volatile organic chemicals. They are all fluorochemical-free, derived from nature-based ingredients, are not tested on animals, and are biodegradable.

Nikwax · Easier ·Safer · Drier