Press Releases

NINOX Chooses PrimaLoft® as Exclusive Insulation for Apparel Launch

NINOX Chooses PrimaLoft® as Exclusive Insulation for Apparel Launch

Boulder, Colo. (October 6, 2014)PrimaLoft, Inc. (, the world leader in providing comfort solutions with high-performance insulations and fabrics, will be the exclusive insulation supplier featured in the launch of the designer menswear label NINOX, debuting October 2014.

The launch of NINOX, lead by Co-Founders Greg Casals and Allie Thielens, will initially feature four men’s outerwear jackets which will be available direct to consumer through its website The brand is scheduled to release other men’s items by the end of the year.

NINOX will feature PrimaLoft® Gold Insulation in its Stratton Jacket, the line’s insulated quilted jacket designed to offer the same durability and warmth of a technical outdoor jacket, but with a more refined look. 

“Our Fall/Winter ’14 collection includes men’s outerwear jackets made in North America using innovative technical fabrics and modern updates on classic styling that could easily be worn to dinner in Manhattan or LA, but would be just as functional for the conditions in the mountains,” said Thielens.

“We are committed to creating products that use the finest textiles and production techniques,” said Casals. “We chose to fill the Stratton with PrimaLoft® Gold Insulation, the highest rated insulation, because of the superior quality and warmth without bulk.”

PrimaLoft® synthetic ultra-fine fibers offer permanent water-resistance, quick drying capabilities, and lightweight insulation even in wet conditions. PrimaLoft® Gold Insulation, the highest performing full synthetic insulation technology the brand offers, features the ultimate in warmth-to-weight ratio, unmatched breathability and packability, making it the perfect solution for travel, adventure or everyday wear. 

To view the Fall/Winter ’14 collection and for more information about NINOX, visit, and follow NINOX on Facebook, Twitter, and Instagram.

To learn more about PrimaLoft®, visit, and follow the PrimaLoft® conversation online at Facebook, Twitter and Instagram.

About NINOX:

NINOX is a designer menswear label based in Boulder, Colorado. Allie Thielens and Greg Casals founded NINOX in 2014 to create sophisticated apparel using the finest materials and production. The vibrant energy of the city, the free spirit of the West, and the connection between the outdoors & everyday life are sources of inspiration for NINOX. The brand will debut their collection of men’s outerwear jackets in the Fall of 2014. For more information visit

About PrimaLoft®:

PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and Italy, is the world leader in research and innovative development of comfort solutions and high performance insulations and fabrics. Celebrating its 25th anniversary, the PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. The PrimaLoft® brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. For more information,, and follow PrimaLoft on Facebook and Twitter.

PrimaLoft®, Feel the Performance™

Contact Information:

Maggie Thompson 

Director of Marketing


1136 Spruce Street

Boulder, CO 80302

303 500 1259 ext. 104

Sarah Grill

Marketing Communications Associate

PrimaLoft, Inc.

19 British American Boulevard

Latham, NY 12110

518 213 4638