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PARK CITY, UT (February 24, 2021) – The Big Gear Show is proud to announce the hire of Nisa Meineke, who will serve as the show’s Marketing and Project Director. Nisa brings a decade of digital marketing, brand strategy and project management experience in the cycling and outdoor markets to the newly-created role.
The Big Gear Show is North America’s first ever open-air trade fair, expo and demo, taking place August 3-5, 2021 in the world-class mountain sport mecca of Park City, Utah. An invitation-only event, 500 leading retail buyers from the outdoor, cycling and paddle communities will be joining The Big Gear Show’s testing and buying experience.
“I’m very humbled to have this incredible opportunity to build what I view as the future of doing business and community gathering within the outdoor, bike and paddle specialty markets,” Meineke said. “Our retailers and brands are operating through significant challenges that could lead to incredible growth opportunities. Innovative solutions are needed for brands and buyers, and The Big Gear Show’s time is now.”
In this pivotal role, Meineke will be leading the multi-channel, educational content resources and marketing and show logistics. Additionally, she is responsible for community growth and engagement, which is already well underway among the specialty retailers and brands who have signed on for the show. She brings years of experience from brands like Diamondback Bicycles, Smith Optics, Dew Tour, and has supported several leading specialty brands with multi-channel content and digital campaigns.
“Nisa brings a depth of experience, relationships, and creative solutions to our core team that further enables us to serve our incredible retail buyers and exhibiting manufacturers,” said Sutton Bacon, founder of The Big Gear Show. “The Big Gear Show is 100-percent retailer centric. Our goal is to deliver business success and fun not only in our open-air format but also through our tailored education and resources that are already bringing value to our community. I am confident that Nisa will deliver excellence and service to our stakeholders and community before, during, and after The Big Gear Show.”
To learn more about the Utah-based Big Gear Show, visit thebiggearshow.com and to request information and an invitation, please reach out to Lance Camisasca, Bike Show Director, or Kenji Harotunian, Outdoor and Paddle Show Director.
ABOUT THE BIG GEAR SHOW:
The Big Gear Show is North America’s first open-air trade show taking place in Park City, Utah, August 3-5, 2021. The show is built by and for retailers and offers an integrated, best-in-class demo-driven buying experience serving a curated group of 500 hand-selected retailers and hundreds of brands across the outdoor, cycling and paddle communities. The Big Gear Show is endorsed and co-presented by the Grassroots Outdoor Alliance, National Bicycle Dealers Association and People For Bikes. There is simply no better place to discover new brands and products and drive your specialty business forward.
Verde Brand Communications