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Nixon Releases World’s First Line Of Technical Watches Using #tide Upcycled Ocean Plastics

Coincides With Launch Of Sustainable Watch Bands, And 100% Curbside Recyclable Packaging


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CARLSBAD, Calif.: Nixon, in step with its commitment to minimizing the environmental footprint of its watches, bags, and other accessories, has revamped its most popular tide and technical watches, creating the first digital watch collection to incorporate the #tide brand of ocean plastic. Based in Basel, Switzerland, #tide ocean material® is one of the leaders in upcycling ocean waste and transforming it into a premium award-winning raw material for new products. Each of the new Nixon #tide watches takes two ocean-bound plastic bottles out of circulation, creating a sustainable timepiece built to last.

In creating its new #tide ocean plastic collection, Nixon has introduced one new tide watch, the High Tide, and upgraded the materials in some of its best-selling technical watches to include #tide material. The current Nixon #tide line includes:

  • High Tide ($220): Nixon’s first new watch to be released using #tide ocean plastics. A high-definition tide watch with a uniquely customizable display built for long days in the water.
  • Base Tide Pro ($150): Clear, informative, and comfortable. Nixon stripped away anything that wouldn’t be helpful or functional in the water when creating this ocean-goer favorite.
  • Rival ($125): A tide watch that combines environmental consciousness with everyday wearability. The high contrast display and ultra-soft silicone band make it stylish enough for daily wear.
  • Staple ($115): A watch that can make those tough decisions for you. Featuring a razor-thin profile and customizable display, the Staple’s has a digital coin flip feature to help make some daily decisions a little easier. 
  • Siren ($115): The beach meets the street in this tide watch that blends style and substance. The perfect blend of comfort, function, and environmentally friendly grace. 

“Nixon’s roll-out of #tide into some of our most popular watches is just the latest and most tangible effort to showcase how important the environment is to everyone associated with our brand. We were the first in the U.S. to use REPREVE Our Ocean fiber in bags, and we continue to rethink ways we can limit our environmental footprint through the design of our watches and other accessories,” commented Nixon’s President Nancy Dynan.

#tide Collaboration Is More Than An Environmental One-Off For Nixon

Nixon has always lived in the rare space where style meets function, creating custom-built accessories that reflect its unique take on the world. Nixon’s latest efforts to create a more sustainable line of premium accessories goes well beyond its new #tide collection of watches. 

Late last year, Nixon revamped its bag line to be the first in the U.S. made with REPREVE® Our Ocean ocean plastic fabric. Earlier this year, Nixon debuted a collection of sustainable watch bands, along with curbside recyclable packaging, made from recycled materials, for every watch in its collection.

The new Nixon #tide collection of watches is now available at Nixon retailers worldwide and online at Nixon.com.

About Nixon 

Founded in 1998 in Encinitas, California, Nixon is a California based watch and accessories brand. Nixon’s team-designed, custom-built products are sold in the best boardsport, fashion, and specialty retailers in over 90 countries around the world. For more information, visit Nixon.com.

About #tide ocean material

tide ocean SA is a company based in Basel, Switzerland. Working together with social enterprises in Southeast Asia, #tide collects plastic waste threatening our oceans.

In cooperation with scientists from the Swiss University of Applied Sciences in Rapperswil, #tide has found a solution to fix the damaged molecules and turn them into a valuable raw material. Granules, yarns and filament made of #tide ocean material become sustainable & premium quality products. 

By using what already exists, #tide is closing the circle of plastic production and saving fossil energy such as petroleum. #tide is compounding with renewable energy and all transports are carbon neutral.