Press Releases

NNC Becomes An OIA Vendor Partner

Offers substantial discounts off select services to OIA members

Boulder, Colo. – September 26, 2017


New Normal Consulting (NNC) has been selected by Outdoor Industry Association (OIA) as one of its valued vendor partners. “This is great,” says Geoff O’Keeffe, partner at NNC. “We’ve been working with OIA as an organization since the days when they were named after a whale; we look forward to working more directly with OIA member companies of all types.”

Now, any OIA member has access to industry-leading tools and resources developed by NNC to help any company thrive — at member-only preferred pricing. “Many have said to us: I would love to work with you guys but I don’t think I can afford it,’” says NNC partner Brad Werntz. “One of our specialties is taking big-business ideas and scaling them for small independents, and now our relationship with OIA makes this even more affordable.”

“It is our mission to educate, inspire, motivate and guide passion-driven businesses,” says Michael Hodgson, partner at NNC. “Being chosen by OIA as one of its valued vendor partners to help its members with our business services is an honor.”

Whether it is an Audit for Success, specialized retail tools from our Merchandise Planning and Open-to Buy-program, a detailed Sales Analysis that will add octane to your sales fuel, or engaging NNC to serve as your expert advisory board with our one-of-a-kind Virtual Board of Directors, OIA members will receive the best advice in the industry while saving hundreds and even thousands of dollars.

For more information about New Normal Consulting, reach them via email at:

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About New Normal Consulting, LLC: New Normal Consulting’s mission is to educate, inspire, motivate and guide passion-drive businesses, and is dedicated to helping businesses of all shapes and sizes succeed. The founding partners are Michael Hodgson, Brad Werntz, and Geoff O’Keeffe, and together they have just over a century of collective experience working as leaders in the specialty outdoor trade. That experience ranges wide, and includes retail, e-commerce, operational and supply chain upgrades, events planning and management, publications, content creation, sales management, leadership training, executive coaching, strategic planning, start-ups, turn-arounds and more.