Press Releases

NOC to Open LEED Concept Shop in Asheville

The Nantahala Outdoor Center (NOC) unveiled plans today for an LEED-certified experiential retail and outdoor activity center.


Lauren Dieterich

WESSER, N.C. (APRIL 8, 2011) – The Nantahala Outdoor Center (NOC) unveiled plans today for an experiential retail and outdoor activity center called NOC’s Basecamp Asheville. Located at Asheville’s legendary Grove Park Inn Resort and Spa, it will be the first LEED-certified retail project in downtown Asheville and one of the first nationally within a historic hotel as designated by the National Trust for Historic Preservation.

NOC’s Basecamp Asheville will not only provide an on-site activity concierge for hotel guests but will also serve as Asheville’s definitive local resource for outdoor trip planning, whether it is a self-guided activity like a hike or a picnic or an outfitted activity by NOC such as rafting, canopy tours, or fly-fishing. The shop’s retail offerings will include leading outdoor brands such as Patagonia, The North Face, and Keen.  

“Asheville is one of America’s premier outdoor recreation destinations,” says Sutton Bacon, President & CEO of the Nantahala Outdoor Center. “The Grove Park Inn is certainly one of America’s finest historic hotels and NOC is one of the nation’s preeminent outfitters. Given the unique convergence of those assets, we have an opportunity to create a brand alliance of national scope and significance.”

An integrated relationship, unique elements of the alliance also include adventure concierge buttons on all in-room telephones, multi-day adventure packages, and numerous on-premise experiences such as workshops, educational clinics, and outdoor activities. Off-site activities will include whitewater rafting, guided hiking, fly-fishing, canopy tours, whitewater and flatwater kayaking, and mountain biking.

“A legendary mountain escape meets authentic outdoor adventure, creating a unique vacation experience,” says J. Craig Madison, President & CEO of The Grove Park Inn Resort & Spa. “Our guests will enjoy the ultimate in accommodations and service coupled with a family-friendly outdoor experience, resulting in a premier mountain vacation.”

In keeping with its sustainability efforts, NOC’s Basecamp Asheville has applied for LEED certification from the U.S. Green Building Council, the leading third-party designation for green building. Upon completion, it will become downtown Asheville’s first LEED retail store and one of the nation’s first LEED renovations within a historic hotel. It will also be NOC’s second LEED retail store; NOC’s Great Outpost – Gatlinburg was the first LEED retail project in the entire two-state Great Smoky Mountains region.

NOC’s Basecamp Asheville is expected to celebrate its grand opening in early summer 2011. For more information, visit and

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About Nantahala Outdoor Center
Nantahala Outdoor Center is one of the nation’s largest outdoor recreation companies. Over a half million guests visit NOC annually to embark on a diverse collection of more than 120 different whitewater rafting and land-based itineraries, learn to kayak at NOC’s world-renowned Paddling School, travel abroad with NOC’s Adventure Travel program, test the latest outdoor gear and shop at its flagship retail stores, or enjoy NOC’s 500 acres of resort amenities such as its four restaurants and multi-tiered lodging. A privately-held, employee-owned company, NOC is one of the largest employers in Western North Carolina and 22 Olympians have called NOC home. NOC has been recently recognized by The New York Times as the “Nation’s Premiere Paddling School,” “The Best Place to Learn” by Outside, and as “One of the Best Outfitters on Earth” by National Geographic Adventure.  

About The Grove Park Inn Resort & Spa
The Grove Park Inn Resort & Spa is a four-diamond resort overlooking Asheville’s skyline and the Blue Ridge Mountains. Built in 1913, the Inn is on the National Register of Historic Places and a member of Historic Hotels of America and among Travel + Leisure’s Top five Spa Resorts in the United States. Amenities include a world-class spa, Club Floor, award winning fine dining, Donald Ross golf course, tennis, swimming, sports complex, retail shops, nightly entertainment and children’s programs. The Grove Park Inn Resort & Spa is proud to be the home of The National Gingerbread House Competition.â„¢