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Press Releases

Nominations Extended for the 2014 Outdoor Inspiration Awards – Established by adidas Outdoor

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SAN JUAN, CAPISTRANO, CALIF. –– Nominations for the fourth annual Outdoor Inspiration Awards, created by adidas Outdoor, are now open, recognizing individuals, groups and companies whose efforts go above and beyond in encouraging others to participate in outdoor activities. To submit a nomination, complete the submission form by the extended deadline, Wednesday, December 18, 2013. The awards ceremony takes place at Outdoor Retailer Winter Market at the Salt Palace Convention Center on Thursday, January 23, 2014 at 6 p.m. and is free and open to all attendees. Cocktails and hors d’oeuvres will be served.


“We are excited to kick off the official search for this year’s Outdoor Inspiration Award nominees,” said Kenji Haroutunian, Emerald Expo Outdoor Group vice president and OR show director. “We know the industry is packed with inspirational stories and individuals who are breaking new ground in building active participation in outdoor activities. We invite the industry to identify the achievements of these individuals, groups and companies.”

Past recipients of the Outdoor Inspiration Awards include Bill Sweasy, CEO and Chairman of Red Wing Shoe Co.; REI, The Sierra Club, The North Face, Soldiers to Summits, Suunto, Outdoor Afro and Lifetime Achievement Award Winner Fred Becky. 

“adidas Outdoor established the Inspiration Awards to pay tribute to those that have brought new participants to our community,” said Larry Harrison, director of sales for adidas Outdoor USA, title sponsor of the Outdoor Inspiration Awards. “These leaders have shared their time, expertise and lessons learned with those that might not ordinarily turn to the outdoors at all. Their selflessness has been critical to fostering the growth of this special community.” 

In addition to title sponsor adidas Outdoor, other sponsors include Boy Scouts of America as a presenting sponsor and Litle & Co as a supporting sponsor. Sponsorship opportunities are still available. Anyone interested should contact Sales Manager Krista Dill at 949.226.5728 or via email at

Questions about the Outdoor Inspiration Awards can be directed to Outdoor Retailer Director of Public Relations, Kate Lowery, at 949.226.5779 or

About adidas Outdoor
adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world. 

About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry. 

Consistently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer ( connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

Kate Blom-Lowery
Outdoor Retailer
Director of Public Relations

Kristen Bujold
781-639-4924, Ext, 115