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Press Releases

North American Gear launches interactive new website

Partnering with Advertising Design, new site highlights Primus and Origo brands with useful and easily accessed product information

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North American Gear LLC (N.A. Gear), distributors of Origo® performance watches and Primus® camping equipment, is proud to announce their recently redesigned website,

Collaborating with the Montana-based marketing and Internet specialists Advertising Design, North American Gear has developed an innovative, easily navigated, and interactive online format to showcase the extensive lines of premium outdoor gear from both Primus and Origo.

“With the Internet continuing to become the standard by which consumers research and purchase outdoor gear, we understand the need to keep pace with this constantly growing and evolving marketplace,” said John Smithbaker, president and owner of North American Gear. “Thanks to the help and guidance we’ve received from Advertising Design, our website will be easy to navigate and perfectly compliment the innovative brands we distribute.”

The new will greet outdoor enthusiasts with a solid introduction to both the Primus and Origo brands, placing detailed product information and easy online shopping where it can be quickly accessed by anyone in the online community.

With interactive features and regular information updates, the new site will encourage visitors to return for the latest from N.A. Gear, Primus, and Origo. Catalog and product information will be available for download anytime, while featured news will be refreshed frequently, giving users continuous access to the latest company news.

An online pressroom and image library will provide members of the media with direct access to the latest news, information and product photos from Primus and Origo.

ABOUT NORTH AMERICAN GEAR: Headquartered in the foothills of Wyoming’s Wind River Mountains, North American Gear provides exceptional distribution and marketing services for the legendary Primus stove brand and the recently launched Origo watches. Founded in 2004, North American Gear is the exclusive distributor of both international brands and can be found online at

For North American Gear media inquiries, please contact Scott Kaier with Pale Morning Media at or 802.583.6070.

ABOUT ADVERTISING DESIGN: Located in Billings Montana, Advertising Design is an award winning marketing firm dedicated to the strategic and collaborative art of creative thinking and brand execution. For over 20 years, AD has been developing productive client partnerships through excellence in branding, design, corporate and brand identity, environmental signage, and internet/web development. Advertising Design’s passion and commitment is simple: do the right thing the right way.

For more information, please contact Eric Finstad at Advertising Design,, 406-248-7117. ###