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Northside partners with organizations to preserve outdoors for future generations



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NORTHSIDE PARTNERS WITH ORGANIZATIONS TO PRESERVE OUTDOORS FOR FUTURE GENERATIONS

The Washington State-Based Family Footwear Company is making contributions to National Park Trust and American Rivers for 2017 campaigns

MARYSVILLE, Wash. (January 9, 2017) – Northside, the Washington state-based family footwear company, is excited to announce its partnerships in 2017, including the National Park Trust and American Rivers, two like-minded organizations who are dedicated to helping protect parks and rivers for future generations. The announcement comes just ahead of January’s Outdoor Retailer Winter Market Show in Salt Lake City, where Northside will showcase its latest collection of outdoor footwear for kids and adults alike. 

“We partnered with these organizations because like Northside, they are passionate about the outdoors, including preserving lands for future generations,” said Jack Wolfin, President of Triple T Trading, which owns Northside. “While we take pride in providing approachable, outdoor footwear, we also want to do more for those that enjoy the outdoors, and that includes making sure future families have access to our beautiful lands.” 

National Park Trust: As Northside has long been a provider of affordable kids footwear, the partnership with National Park Trust’s Kids to Parks Day effort was an ideal fit. Northside will donate to Kids to Parks School Contest campaign, a program designed to help schools without the budget to bus students to parks in an effort to get kids outside to play. To be eligible, students must complete a two-page entry form detailing how their outdoor trips will be educational, how the trip will promote health, and what activities they will participate in – culminating on Kids to Parks Day, Saturday, May 20, 2017. In 2016’s effort, 731,000 people participated in 1,110 park events around the country. 4,300 students from 27 different states were awarded scholarships.

American Rivers is focused on spreading the word about rivers throughout the country via its 5,000 Miles of Wild campaign. The goal of the campaign is to add 5,000 additional river miles to the protected status offered by the Wild and Scenic Rivers Act, which is celebrating its the 50th anniversary in 2018. American Rivers, Northside, and other partners will all help raise awareness by prompting 5,000 crowd-sourced stories – testimonials, photos, videos, essays and movies. American Rivers believes telling and sharing a large number of heartfelt river stories will send a clear message to decision-makers that rivers are worth saving. Follow along on social media and share your own story by using hashtags #MyRiverStory and #5000Miles. 

Founded in 2000, Northside focuses on the other side of outdoor recreation, serving families and average, everyday recreational hikers and campers for whom the highly technical (and expensive) legacy brands may not be the best choice. Northside will have its latest footwear on display at booth 32162 at Outdoor Retail Show, Jan. 10-12, in Salt Lake City.

For more information on Northside, visit northsideusa.com.

About Northside

Based in Marysville, Wash., Northside is the leader in recreational outdoor footwear for families and recreational hikers and campers, offering a range of products from winter boots and trail shoes to sandals and flip-flops. Northside focuses on making reliable, accessible, and affordable products that have all the performance features casual outdoor enthusiasts need, and believes that indecipherable technical footwear jargon won’t make an impact on the average hiker’s outdoor enjoyment. Triple T Trading, the parent company for the Northside brand, was founded in 1985 with the goal to design, manufacture, and sell well-made footwear at a great value.

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Media Contact:

Kyle Mallory

kyle@sasquatchagency.com

503-332-2245