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Press Releases

Norwegian-Based Sweet Protection Introduces Snowsport Helmets and Apparel to the US Market

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Innovative helmet and apparel brand builds on European success, slated for fall / winter 2015 US retail availability

Boulder, COLO. (For Immediate Release) – Norwegian-based Sweet Protection, designers of cutting edge helmets and apparel for whitewater, snowsports, and mountain biking, is proud to introduce their complete line of ski and snowboard helmets and apparel to the US market for fall/ winter 2015.

Backed by years of success in Europe and worn by several prominent athletes including World Cup skiers Henrik Kristoffersen and Aksel Lund Svindal and snowboarding legend Terje Haakonsen (as well as a long list of top European big mountain skiers, freeriders, and park / pipe riders), Sweet Protection anticipates a warm welcome in the US.

“We are just now laying the groundwork for fall availability by signing sales teams and attending trade shows, including Outdoor Retailer Winter Market and SIA. So far, the reception we have received has exceeded our expectations,” said Hans Gunleiksrud, Sales & Marketing Director for Sweet Protection. “It would seem our reputation has preceded us.”

Dedicated to making the finest equipment available, every helmet and apparel piece is built to perform in the most demanding conditions. Helmets are tested to exceed safety standards while every detail of the apparel line is tweaked and modified for exceptional performance.

Sweet Protection’s helmets incorporate carbon fiber for superior strength to weight ratios and the MIPS (Multi-Directional Impact Protection System) to help prevent head injury. Their apparel line incorporates high performance GoreTex Pro waterproof / breathable membranes and PrimaLoft Gold insulation.

Sweet Protection will be opening their US headquarters in Colorado during the spring of 2015.

Sales inquiries should be directed to Sales and Marketing Director Hans Gunleiksrud at

About Sweet Protection

Based in the small village of Trysil, in the midst of the Norwegian mountains and forest wilderness, Sweet Protection have developed helmets, protection equipment, and technical clothing since 2000. The company was founded by a group of friends with passion for skiing and snowboarding in the winter and whitewater kayaking and mountain biking in the summer. The multi-award winning team of designers, skilled technicians and amazing team of riders have made it their mission to lead the industry in innovation – always on a relentless pursuit of perfection in every detail.