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Petaluma, CA (August 2, 2006) â€“ Where do all the discarded appliances and industrial metal scraps go? Some of it becomes jewelry at Tarma Designs. A new company based in Sonoma County, Tarma Designs, focuses on jewelry made from recycled stainless steel. Former VP Marketing of CamelBak, Sky George, was inspired to start Tarma while on a five-week solo hike along the Pacific Crest Trail during spring 2005.
During his 700-mile journey, Sky realized his next business venture had to be one with a minimal ecological footprint. â€œDuring my trek in California’s most remote wilderness, I realized that health, family and our environment were the most important values to me,â€ says Sky. â€œWhen I returned home, my wife, Stephanie, and I started a company that embraces and promotes each of these values.â€
â€œI love wearing a recycled refrigerator that’s been transformed into a piece of serene â€˜un-jewelry’ for the nature minded person,â€ says Stephanie George, Sky’s wife of 15 years and co-founder of Tarma. â€œTarma jewelry will never tarnish and is a wonderful substitute for silver.â€
With reincarnated pendants, wristbands and earrings, Tarma’s â€œActiveâ€ collection depicts natural shapes and outdoor activities in more then 20 styles for women and men. â€œThe designs are casual, inspired by the same type of outdoor gear I used on the trek,â€ says Sky. â€œAlong with the stainless, we used cord, webbing, hand tied knots and pendants have a miniature carabiner for a clasp.â€
The products are sold in Whole Foods Markets and a number of independently owned outdoor shops across the country. One of the first retailers to carry the recycled jewelry is the Village Sports Shop at Yosemite National Park. Kym Wright, a buyer for the park, commented “I knew from the moment I saw Tarma’s line, it would be hugely successful in Yosemite. It’s unique and resonates with the outdoor lifestyle many visitors to the park embrace.”
Tarma is committed to jewelry that’s good for people and the planet. The company strives to align its products with social, environmental and ethical values. For more information, visit
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