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nuunâ€”the creator of the quick-dissolving electrolyte drink tabletâ€”and Deuter USAâ€”makers of high quality, innovative and price-competitive packsâ€”are pleased to announce they will team up in 2008 to help their customers stay hydrated and promote both brands. Starting at the Outdoor Retailer Summer Market (August 9-12, 2007) and Interbike (September 24-28, 2007), the two companies will combine forces to introduce retailers to the details of the alliance, which includes cross promotion, marketing and sales initiatives.
In 2008, the partnership will reach retailers and be visible to their customers. Any consumer purchasing a Deuter hydration pack will receive a free tube of bigger nuun (a $12.95 value), which will be packaged with the packs, along with a jointly developed hang tag that educates consumers about hydration with tips and product use information.
According to Rich Murray, product manager for Deuter USA, â€œnuun complements Deuter hydration packs perfectly. It leaves no sticky residueâ€”and therefore no dreaded grungeâ€”inside hydration systems. But the bigger picture is that nuun is a specialist in hydration, just as Deuter is in packs. So working together brings to light our pack technologies and nuun’s hydration know-how, as well as our customers. It completes the package.â€
â€œBoth companies have a similar philosophy,â€ said founder Tim Moxey. â€œThat is, make the best product possible, the products that we want to use ourselves. Deuter’s superlative hydration packs get people out there, and together we can help them stay hydrated.â€
nuun’s partnership with Deuter will coincide with the release of nuun’s newest productâ€”bigger nuunâ€”designed for use in hydration packs. Each tablet of bigger nuun dissolves rapidly to create 32 ounces of sugar-free electrolyte drink that rinses cleanly and helps prevent the growth of bacteria in hydration pack reservoirs or hoses. A tube of bigger nuun, which contains 12 tablets, will create 3 gallons of drink containing the essential electrolytes proven to aid hydrationâ€”sodium, potassium, calcium and magnesium.
Deuter’s hydration packs provide the enthusiast with innovative designs, ventilation and carrying capacity for all types of outdoor adventures. All of Deuter’s hydration products and many of their multi-purpose packs include SourceÂ® Streamer Reservoirs with FDA approved anti-microbial impregnated reservoirs and tubes which are taste-free, easy to clean and easy to fill and use. Additionally, Deuter offers a women’s specific model within each of its categories.