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60 million plastic bottles end up in American landfills everyday, according to the Container Recycling Institute, an increase of 600% since 1997. Even though U.S. water quality standards set by the Environmental Protection Agency for tap water are more stringent than the Food and Drug Administrations standards for bottled water, Americans still prefer to pay as much as 10,000 times more for bottled water than tap water, according to the American Water Works Association.
Not only do plastic bottles create an immense amount of waste, to create the bottles is an enormous waste of energy resources. The Earth Policy Institute estimates that making bottles to meet the U.S. demand for bottled water requires more than 15 million barrels of oil annually, enough to fuel 100,000 cars for a year. nuun is working to help change these statistics in favor of the environment and break the bottled drink habit that has developed globally.
nuun has a strong commitment to the environment and strives to change the habits of its users by encouraging the use of reusable drink containers and tap water. nuun and U hydration tablets turn every water source into optimal hydration. nuun has been changing hydration for four years and started by taking everything good in a sports drink, but took out the sugar and left out the plastic bottle packaging. nuun and U recyclable tubes that contain 12 tablets each represent 12 LESS plastic bottles ever being made or used.
“We know nuun and U are among the most innovative drinks on the market today, and it isn’t just because they are superior at hydration” said Tim Moxey, CEO of nuun. “With minimal packaging and no bottle waste, we are committed to helping break the bottled drink habit that has quickly developed over the past few years.â€
nuun is a portable electrolyte replacement drink without sugar and with fewer than 5 calories. nuun contains four essential electrolytes: sodium, potassium, magnesium & calcium with a nice, refreshing flavor. Since nuun doesn’t have sugar it doesn’t upset the stomach and overwhelm taste buds plus the lack of caffeine means you can drink as much as you want . A small, lightweight twelve tablet recyclable tube of nuun provides a total of 1.5 gallons of electrolyte hydration, with each tablet making a 16 oz. electrolyte drink.
U is a healthy choice in optimal, balanced hydration that is as good for bodies as it is for the planet. Containing nothing artificial, U is packed with essential electrolytes and is enhanced with vitamins and only 7 calories per serving. U is an all day, every day solution for on-the-go hydration. Each small, recyclable U tube contains 16 tablets, with each tablet making a 16-oz drink.
nuun & Co is based in Seattle, WA and has created a new category of tablets that turn water into electrolyte drinks without the sugars and plastic waste profile of traditional â€˜sports’ drinks. Founded in 2004 and used by the world’s best professional athletes and enthusiasts everywhere, nuun is in 2,000 stores in the U.S. and is available in nine countries.