nuun & company Hires Tim McGee as VP of Sales and Marketing

nuun and company, inc. – makers of nuun and ‘U’ hydration products and the leader in the new category of beverage tablets – is proud to announce the arrival of Tim McGee in the newly formed position of Vice President of Sales and Marketing. McGee comes to nuun with 20+ years of beverage sales and marketing experience at Pepsi.. McGee’s key responsibilities as of Vice President of Sales and Marketing at nuun and company, inc. will be to develop and drive expansion of the sports specialty market, as well as identify and implement sales strategies in a more mainstream retailer base.

Kicking off his career at Procter and Gamble, McGee joined Pepsi in ‘86 and came up through the ranks on all aspects of the business to focus on driving brand sales growth for the Western US region in food and grocery channels. He also achieved strategic business objectives related to the development of non-carbonated beverages in the highest growth categories in the market. Most recently, McGee was driving brand development for local water company, Talking Rain

“nuun is at an exciting point – we’ve proven the concept that consumers are looking for a way to get electrolytes in a beverage without the sugars of typical sports drinks or the waste of plastic bottles that aren’t reusable.” said nuun founder and CEO Tim Moxey. “We already have some of the best elite athletes in the world using our products but each day we’re amazed at the increase in our customer base – consumers contacting us to talk about how they use our products. McGee will play a crucial role in both developing these new markets and helping nuun expand to reach this broader customer base and open up the category.”

About nuun

nuun and company, Inc., is the creator and leading company in the emerging active beverage tablet market. A business school idea in 2001 and founded in 2004, nuun is enabling all athletes and health/fitness enthusiasts to live an active lifestyle without the sugar and waste footprint of the traditional beverage industry players. nuun is currently used by the worlds best ultra-runners, adventure racers and athletes in and is onboard with Team Ericsson in the Volvo round the world yact race. The company’s newest product, called “U” makes a light, refreshing electrolyte and vitamin drink without the sugars and the excess plastic bottles, and it’s been creating a buzz in the calm and serene yoga and health/wellness markets.

Based in Seattle, Washington, nuun products are available in over 2,000 retail locations in the United States, Canada, Australia, New Zealand, Asia, Central America, South America and the UK. To learn more, visit www.nuun.com