Get access to everything we publish when you sign up for Outside+.
nuun has received a “Best of 2008” award from BevNET.com, the leading online community website for the beverage industry. nuun and U were named the “Best Tablet/Powder” drinks among several competitors that have also sought to enter the space.
BevNet noted nuun’s success this year by recognizing â€œdissolvable powders and tablets have shown significant growth this year, but most of them have grown as a reaction to boredom with the plain old bottle of water. But by adding electrolytes, nuun made its tablets into an innovative hydration tool, one that veers away from the caffeine or vitamin enhancement, which can create off-flavors, while giving the product a real purpose. For the endurance athlete, the ability to drop a set of electrolytes into a bottle at a water stop is an innovative convenience.â€
Both nuun and U were first to create an emerging category in portable, easy-to-use tablets that turn water into great tasting, low-calorie drinks. nuun and U are the perfect substitution to high-sugar, high-calorie sport and soft drink beverages. Because nuun tablets are mixed in personal reusable containers, nuun can help to reduce the 34 billion plastic bottles that are added to landfills each year when used in a reusable bottle.
“We are thrilled the industry has recognized that nuun and U are among the most innovative drinks on the market today,” said Tim Moxey, CEO of nuun. “The more notoriety nuun and U receive, the less sugar consumption, plastic bottle waste and thirst there is in the world.â€
nuun is a portable electrolyte replacement drink without sugar and with fewer than 5 calories. nuun contains four essential electrolytes: sodium, potassium, magnesium & calcium with a nice, refreshing flavor. A small, lightweight twelve tablet recyclable tube of nuun provides a total of 1.5 gallons of electrolyte hydration, with each tablet yielding a 16 oz. electrolyte drink.
U natural hydration is a healthy beverage choice that is as good for bodies as it is for the planet. Containing nothing artificial, U is packed with essential electrolytes and is enhanced with vitamins. With only 7 calories per serving, U is an all day, every day solution for on-the-go hydration. Each small, recyclable U tube contains 16 tablets, with each tablet making a 16-oz drink – over 2 gallons worth in each tube.
nuun & Co is based in Seattle, WA and has created a new category of tablets that turn water into electrolyte drinks without the sugars and plastic waste profile of traditional â€˜sports’ drinks. Founded in 2004 and used by the world’s best professional athletes and enthusiasts everywhere, nuun is in 2,000 stores in the U.S. and is available in nine countries.