nuun Partners with Club ZUM to Ban Plastic Bottles

nuun, which turns every water source into optimal, balanced hydration, is excited to join forces with Club ZUM, Seattle’s premier health club.

In an effort to reduce the senseless waste produced by disposable water bottles, nuun and Club ZUM have developed a smart program for Club ZUM members, banning plastic bottles from the Club. Instead, members are encouraged to bring their own refillable bottle or they can purchase a special co-branded nuun-Club ZUM bottle. The program is easy: take your bottle, fill it with water, pop in a complimentary single serve nuun tablet and go!

Tim Moxey, CEO and founder of nuun says “ZUM is a brilliant place so when we got the opportunity to help them we were excited. We’re focused on making water count by enhancing it with electrolytes so gym members and athletes can get more out of their activity, enjoy it and recover faster. But ZUM also recognised the ‘plastic’ issue. All of us at nuun respect the environment greatly and obviously one tube of nuun means there’s 12 less plastic bottles thrown into a landfill somewhere. By working with ZUM to change perceptions, and habits, we can collectively have a big impact on the way we will be living further down the track but at minimum cost to our daily lives. We applaud ZUM for making a stand and its fantastic to see all the members there have embraced the new programme whole-heartedly. We hope more companies use ZUM’s lead as a template for their own carbon-footprint reduction.”

nuun is the ideal choice for eco-conscious, active people looking for an optimal and earth-friendly hydration solution. nuun is an easy-to-use, portable electrolyte replacement drink without sugar and with fewer than 5 calories. nuun contains four essential electrolytes: sodium, potassium, magnesium and calcium with a nice, refreshing flavor. Since nuun doesn’t have sugar it doesn’t upset the stomach or overwhelm taste buds plus the lack of caffeine means you can drink as much as you want. And, nuun’s flavours are just enough to remind you to keep drinking. In fact, adding a flavour to water encourages you to drink 40% more than normal, while adding flavour and electrolytes can increase your intake by 90% vs. plain water.

This type of progressive thinking by nuun and Club ZUM is an important step in educating people about the enormous problems created by the disposable plastic bottles containing water and the sugary, energy drinks on the market.

Consider this:
• 60 million plastic bottles end up in American landfills everyday, according to the Container Recycling Institute, an increase of 600% since 1997.

• Plastic bottles create an immense amount of waste and to produce the bottles is an enormous waste of energy resources. The Earth Policy Institute estimates that making bottles to meet the U.S. demand for bottled water requires more than 15 million barrels of oil annually, enough to fuel 100,000 cars for a year.

“At Club ZUM, we encourage our members to embrace a life of vitality, awareness and enjoyment of the physical being,” said Chip Dennison, general manager of Club ZUM. “This partnership with nuun helps us deliver on that mission as we support our members to make healthy choices and create healthy habits for themselves and the world around them.”

About nuun
nuun & Co is based in Seattle, WA and has created a new category of tablets that turn water into electrolyte drinks without the sugars and plastic waste profile of traditional ‘sports’ drinks. Founded in 2004 and used by the worlds best professional athletes and enthusiasts everywhere, nuun is in over 2,000 stores in the US and available in 9 countries.

About Club ZUM
Part refuge and part playground, ZUM is conveniently located in the Belltown neighborhood of downtown Seattle. Founded in 2001, ZUM inhabits an historic building, housing serene locker rooms with saunas, natural light and state-of-the-art facilities.