Oboz Aligns with Wild Rampage for Distribution in Asia
Fresh off its first ISPO China show, Oboz footwear will now be offered in the fast-growing China, Hong Kong and Taiwan markets through its new alliance with Wild Rampage as its distributor.
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(Bozeman, Montana)—Fresh off its first ISPO China show, Oboz footwear will now be offered in the fast-growing China, Hong Kong and Taiwan markets through its new alliance with Wild Rampage as its distributor.
“We are extremely pleased to be working with Wild Rampage,” said John Connelly, Oboz’ president and founder. “Wild Rampage is very well established and highly respected in these Asian markets. They have strong brands, excellent relationships and marketing, plus years of footwear experience.”
In the outdoor market, Wild Rampage is the sole distributor for Osprey, Icebreaker and Smith Optics, as well as numerous brands in the board sports arena.
Wild Rampage founder Joe Eberling said that, “As the newest footwear entrant into these Asian markets, Oboz brings a tremendously experienced and capable team to the table. With our ten years of experience spearheading brands in China, we will help make Oboz a leading outdoor footwear player—and quickly build on the success we had launching at ISPO China.”
Wild Rampage can be contacted at info@wildrampage.com or via phone in Shanghai, China at +86-21-6215-2991.
About Wild Rampage
Wild Rampage (www.wildrampage.com) is the oldest distributor of imported brands in the Chinese outdoor industry. Wild Rampage’s focus on brand integrity, strong relationships with retailers, taste makers and fanatical attention to user satisfaction has helped the company maintain its position as the leading distributor in the industry for over 10 years. Additionally, the company owns iconx, China’s largest and most influential board sports retail chain, and is the leading licensee and distributor of skateboard, snowboard and surf brands. Wild Rampage also owns funboxx.cn, China’s only independent action sports website. Wild Rampage is located in Shanghai, China and employs over 40 people.
About Oboz
Oboz (www.obozfootwear.com) creates ‘True to the Trail™’ outdoor footwear inspired by the wild environs spanning the region from the company’s Bozeman, Montana home to Jackson, Wyoming. ‘The Oboz’ is a place for exploration, play and work, as well as a state of mind that has deep respect for the area’s rich natural heritage. Oboz shoes—which debuted in stores in 2008—are designed to have meaningful innovation, steadfast performance and recognizable quality. Oboz plants a tree for every pair of shoes it sells through Trees for the Future (www.treesftf.org), an international organization that improves livelihoods in developing countries through beneficial tree planting.
