Press Releases

Oboz® Footwear Adds Dawson Westenskow as Product Line Manager

(Bozeman, Montana—April 19, 2017)— Oboz® Footwear—the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana—announced today that it has hired Dawson Westenskow as its Product Line Manager. As part of the five-person Product Creation team, Westenskow will help establish the vision, strategies and seasonal and long term product concepts that will grow Oboz’ global business.


Westenskow is an experienced product line manager with a passion for commercializing innovative consumer products. He has a strong background in a variety of industries directing the complete development process for both hard and soft goods, creating forward looking strategies and product lines that drive growth at retail.

Since August 2015, Westenskow was responsible for REI’s Camp Gear and Travel Gear categories, where he developed the first multi-year strategic product plan. Prior to REI, he worked with the THULE Groups Bags Divisions in Niwot, Colorado, as its Global Category Manager for Mobile Handheld Devices, where he managed the complete product lifecycle for the smartphone and laptop case categories. During his time at THULE Westenskow helped successfully place product with major retailers, including Apple, REI, and other major retailers. Westenskow also has experience in the tools industry with HILTI Corporation, where he managed HILTI’s flagship product portfolio of Corded Drilling & Demolition Tools and was involved in strategic sales planning and product launch sales training.

Westenskow has an MBA in Global Management from the Thunderbird School of Global Management and earned his BA in International Studies and Spanish Language and Culture from Utah State University. He is fluent in Spanish and is a well-rounded enthusiast that skis, climbs, hikes, cycles, and fishes.

“We’re very excited to welcome Dawson to our team,” said John Connelly, founder and President of Oboz. “As Oboz continues to grow, his breadth of experience and insight from several industries will bolster our long-range planning and execution on new footwear products.”

About Oboz®

Since 2007, Oboz™ has created ‘True to the Trail®’ outdoor footwear, inspired by the vast 18 million acre Greater Yellowstone Ecosystem surrounding the company’s Bozeman, Montana home. It’s a wilderness ripe for exploration and inspires Oboz to build shoes and boots that deliver unmatched fit, unrivaled feel and exceptional performance on any trail, anywhere. Oboz plants a tree for every pair of shoes it sells with Trees for the Future, an international aid organization that improve the lives and environment of communities in Sub Saharan Africa through beneficial tree planting. For more information, visit