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Oboz’ One More Tree program benefits Trees for the Future
Oboz to host party to celebrate at Outdoor Retailer Summer Market
Thursday, August 4th at 5:00 p.m. – Salt Palace Booth BR401
(Bozeman, Montana—July 26, 2016)—Oboz—the ‘True to the Trail’ outdoor footwear company—is excited to announce that it has helped plant over a million trees since 2008 with Trees for the Future, an international aid organization that plants trees to improve the lives and environment of communities in Sub Saharan Africa through beneficial tree planting.
To celebrate the million-tree milestone, Oboz is hosting a party for retailers and friends at the upcoming Outdoor Retailer trade show in Salt Lake City:
When: Thursday, August 4th at 5:00 p.m.
Where: Salt Palace Booth BR 401 – in the ballroom
What: beer and a free commemorative cup to first 100 people. Guests can also try out Oboz shoes and Oboz will plant a tree for every pair tried on.
“We reached this milestone thanks to the incredible trust and support from retailers who have helped Oboz thrive and grow since 2008,” said John Connelly, Oboz founder and President. “The fruit of our retail partnerships has benefited lives far away, through the work of Trees for the Future.”
Oboz initiated its ‘One More Tree’ program to benefit Trees for the Future from its first days in business in 2008. For every pair of shoes or boots Oboz sells through its retail partners, the company makes a donation directly to Trees for the Future, which does the dirty work of planting trees and much more; since 1989, the non-profit organization has planted over 100 million trees throughout regions of the world in most need.
Oboz also hosts One More Tree promotions with its retailers to brings Oboz’ tree-planting message directly to consumers and increase brand awareness. At a typical event, Oboz plants a tree for every pair of shoes that customers try on, or gives customers a locally appropriate tree seedling to plant at home or in their neighborhood.
Every year, Oboz informs retailers about the exact impact of their business with Oboz on Trees for the Future. Oboz gives selected retailers a ‘report card’ detailing the number of trees the retailer helped plant, as well as benefits of the programs operated by Trees for the Future.
Trees for the Future harnesses the restorative power of plants to provide communities with trees, seeds, tools and knowledge to ensure a sustainable future. The proof is in the stories of families that support themselves by growing timber, edibles and other products. Additionally, Trees for the Future’s work has repeatedly demonstrated the beneficial ability of trees to revitalize depleted and unproductive soil, reduce erosion, and provide shade, shelter and wind breaks.
According to Trees for the Future, just 4,000 trees, planted in a dense ‘forest garden’ alongside vegetables, can give a large family just about everything they need to thrive. Families can rely on these gardens for income, food to eat, stability from weather, pests and market fluctuations, feed for livestock, and fuel for cooking.
Oboz (www.obozfootwear.com) creates ‘True to the Trail™’ outdoor footwear inspired by the wild environs surrounding the company’s Bozeman, Montana home. ‘The Oboz’ is a place for exploration, play and work, as well as a state of mind that has deep respect for the area’s rich natural heritage. Oboz shoes—which debuted in stores in 2008—are designed to have meaningful innovation, steadfast performance and recognizable quality and durability. Oboz plants a tree for every pair of shoes it sells through Trees for the Future (www.treesforthefuture.org), an international organization that improves livelihoods in communities around the world through beneficial tree planting.