Bozeman, Mont., — In response to the COVID-19 emergency, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, has donated O-FIT insoles to local hospitals, its 3D printer to Masks for Heroes Montana, and supported the launch of HelpMontana.org. Additionally, the brand has created a special logo treatment to remind everyone to practice social distancing.
Oboz is donating over 200 of its O-FIT insoles to Livingston Healthcare for their nurses and first responders, with plans to send replacements and to supply additional hospitals, including Bozeman Health.
Oboz donated its product development department’s 3D printer to Masks for Heroes Montana, (https://masksforheroes.org/), a local Bozeman organization working to supply face masks to the medical and first responder community in the Gallatin Valley. To date they have donated over 4,000 masks.
HelpMontana.org (https://helpmontana.org/) supports local businesses and their employees through the sale of gift card packs. Oboz has donated ten pairs of its Arete shoes as an incentive giveaway for the program’s launch.
“We live in a very close-knit community and these were a few of ways we found we could help support the effort,” said Rich Hohne, Oboz Footwear Director Marketing.
The new logo treatment is a reminder for all to maintain the CDC’s recommended distance from one another of at least six feet.
“It’s important to keep active during this time, but it is critical that we all keep our distance when outside our homes,” said Hohne. “If venturing in the outdoors be sure to check local regulations, as well as park and trail closures and restrictions before heading out.”
The logo treatment was developed by Oboz’s PR agency, Pale Morning Media, and will be featured on Oboz social channels starting this week.
“Altering a logo is generally a cardinal sin, but we thought it was a small thing that we could do to help reinforce this important message,” added Hohne. “Our hope is that by each of us doing our part we will beat the virus faster and we can retire this logo forever.”
To learn more about Oboz’s award-winning line of footwear visit www.obozfootwear.com.
About Oboz Footwear
Founded in 2007, Oboz Footwear builds ‘True to the Trail®’ outdoor footwear inspired by the vast 18 million-acre Greater Yellowstone Ecosystem surrounding the company’s Bozeman, Montana home. This rugged wilderness inspires Oboz to build shoes and boots that deliver unmatched fit, unrivaled feel and exceptional performance on any trail, anywhere. Oboz plants a tree for every pair of shoes sold. For more information, visit http://www.obozfootwear.com