Ocean Minded™ announces partnership with The Conservation Alliance

SAN CLEMENTE, Calif., -April 8, 2010 – On a mission to live, protect and respect the environment, Ocean Minded,™ a leading brand in high quality footwear, apparel and accessories for active outdoor enthusiasts, has joined The Conservation Alliance, the most visible and effective conservation organization in the outdoor industry.

With more than 170 member companies, The Conservation Alliance is dedicated to the protection of wild places for their habitat and recreation values. The Alliance achieves their goals by granting its collective annual membership dues to grassroots environmental organizations.

This partnership is a natural fit for Ocean Minded as the company continues efforts to increase environmental stewardship and works to align with likeminded partners in the outdoor industry. Ocean Minded products are made using recycled and environmentally responsible materials whenever possible.

“We’re proud to partner with The Conservation Alliance,” said Andy Palmer, general manager, Ocean Minded. “We (the Company) have a personal focus on keeping the world’s beaches and waterways clean and we look forward to working with John Sterling and his team, who share the same environmental principles and core values, to make an impact.

Since the company’s inception in 1996, Ocean Minded has been organizing community beach clean-ups around the world, educating consumers on the importance of leaving their chosen playgrounds in better conditions than when they were found. The belief that everything eventually ends up in the ocean has led the company to host additional clean-ups in the mountains, as well as on the banks of inland rivers and lakes.

Over the past 30-years, The Conservation Alliance has contributed more than $7 million to conservation projects throughout North America. Conservation Alliance grants have helped organizations in their work to protect more than 49 million acres of land, stop or remove 27 dams, and preserve access to thousands of miles of rivers and several climbing areas.

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Ocean Mindedâ„¢
Ocean Mindedâ„¢ was founded in 1996, on the belief of being ocean minded and living an ocean lifestyle. We quickly realized that everything eventually ends up in the ocean and regardless of your chosen outdoor activity; we all have an impact on the environment.

With that motivation, Ocean Mindedâ„¢ utilizes recycled and sustainable materials whenever possible, to create high-quality, extremely comfortable footwear, apparel and accessories.

Additionally, we feel that as both a corporation, and a group of individuals, it is essential to Live, Protect, and Respect our environment. Since our inception, we have been organizing community beach, park, and waterway clean-ups around the world, which educate our customers on the importance of leaving their chosen playgrounds in better condition than when they were found. These values are the cornerstones of our Brand, and we invite you to Be Ocean Mindedâ„¢

The Conservation Alliance
The Conservation Alliance is an organization founded in 1989, which helps outdoor businesses support the conservation and overall protection of threatened wildlife areas throughout North America. With over 170 members, the organization gives 100% of the annual membership fees to the decided projects it seeks to fund each year.