Octane Fitness launches new, interactive web site

BROOKLYN PARK, Minn. – Nov. 20, 2006 – Octane Fitness, a leading manufacturer of multiple award-winning, premium elliptical cross trainers for home and commercial use, has completely redesigned its Web site at www.octanefitness.com for even easier navigation, greater interactivity and more comprehensive information and images.
“In the five years since we launched Octane, we have grown from two products for home use to 11 products for home, club settings and vertical markets across the world,” said Tim Porth, executive vice president of product development and marketing at Octane Fitness. “We redesigned the site to address additional products, add new content and speak to new customers.”
Home and Club Sections
The Octane Fitness home page now directs users immediately to either a home or club section to enable them to focus immediately on individual needs and items of interest.
The Home section is loaded with information about the company’s line-up of seven elliptical models, illustrated with multiple images that can be enlarged for a variety of views. Important information about features, specifications, pricing, warranties and points of distinction among different models is presented simply in a file-folder/tab concept, making it easy to locate details and jump back and forth.
Special signature Octane features such as X-Mode, GluteKicker, ArmBlaster and more are described within pop-up boxes that appear when the computer mouse hits them.
The Club section, directed toward health club and fitness center owners and managers, showcases the company’s four commercial elliptical models, using the same convenient format presented in the Home section.
Everything at Your Fingertips
Both the Home and Club sections include a wealth of additional information such as company background materials, a press room and a retail locator. An extensive research section delves into the science behind Octane, and a listing of commercial customers, awards and testimonials highlights the ellipticals’ use and popularity
Product brochures for either home or club models can be downloaded instantly or requested to be mailed in hard copy.
Octane Fitness Background
Together with more than 28 years of experience in the fitness industry, Dennis Lee and Tim Porth founded Octane Fitness in 2001. Fueled by a relentless passion to offer the best elliptical machines, the company is committed exclusively to delivering breakthrough, performance cross training—unlike any other fitness equipment manufacturer today. Elliptical cross trainers are the sole focus of Octane Fitness’ extensive research, development, testing and manufacturing—all ultimately to benefit exercisers with superior quality products; innovative, effective workouts and unparalleled personalized service.

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Images are available online; contact Julie King at 847.638.1582 or jking@octanefitness.com for access. Octane Fitness is a registered trademark of Octane Fitness.