Odlo Announces Training Partnership with Rosie Brennan

SEATTLE, WA., March 2, 2021—Odlo, a leading performance apparel brand and engineer of active layers, today announced that it will serve as the official training partner for cross-country ski champion Rosie Brennan. The world-renowned athlete has selected Odlo as a trusted supplier for all her training needs, including baselayers, midlayers, gym wear, running gear, Nordic apparel, and accessories. The partnership will extend across social media and include retail and event components.  

“I’m excited to be part of the Odlo training family,” said Rosie Brennan. “Finding great performance apparel that meets my demands as an athlete is incredibly important. What I look for is zero distractions: gear that fully supports my needs, so I can focus on my training—not on what I’m wearing. Throughout my travels in Europe, Odlo has always stood out as a prominent brand, and I look forward to putting it to the test in the weeks and months to come.” 

“Born in Norway and engineered in Switzerland, Odlo has been a trusted performance brand for 75 years,” said Adrian Cory, U.S. Commercial Manager of Odlo. “As we continue to innovate and build upon Odlo’s legacy, we are absolutely thrilled to team up with Rosie. This partnership will help us garner further insights into how Odlo performs at the highest level. We look forward to hearing Rosie’s feedback and applying it to our product development to stay ahead of the game.”   

Odlo’s high-performance sportswear is designed for all levels of physical activity and precisely engineered to withstand the most demanding outdoor elements. All products are built with innovative proprietary technologies, such as ZeroScent, Ceramicool and F-Dry, and cutting-edge materials like its tech Merino wool blends. The clothing creates a unique layer of thermoregulation that naturally insulates core body temperature while managing perspiration during physical activity. The vast range of layering options delivers a necessary balance between warmth and functionality, while also providing full freedom of movement for every weather condition. Upholding the highest standards of environmental transparency and social responsibility, Odlo is approaching 100 percent sustainability with over half its products now produced from sustainable materials such as reclaimed plastics and Tencel.     

For additional information on the company and the partnership, please visit www.odlo.com or social channels @odlo_active. 

 

About Odlo  

Founded in 1946, Odlo is a premium performance and activewear apparel company. Recognized as an “engineer of active layers,” Odlo is credited with inventing the active baselayer and offers a vast array of sportswear products across running, training, cycling, skiing and other outdoor categories. With a goal of being 100 percent sustainable, Odlo also utilizes responsibly-sourced sustainable materials and innovative technology to create high-performance apparel. For more information, please visit www.odlo.com.