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OIA Announces Program for Outdoor University at Outdoor Retailer Winter Market

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OIA Announces Program for Outdoor University at Outdoor Retailer Winter Market

Sessions Offer Wide Variety of Educational Options for Attendees

Boulder, CO (December 22, 2015) – Outdoor Industry Association® (OIA), in partnership with Outdoor Retailer, will offer free education sessions as part of Outdoor University® at Outdoor Retailer Winter Market in Salt Lake City, running from January 7 -10. The program kicks off with the OIA Industry Breakfast hosted by REI on Thursday, January 7th, 2016 at the Salt Lake Marriott City Creek across from the Salt Palace. The keynote presentation features author Terry Tempest Williams, who will discuss her upcoming book, “Hour of Land, A Personal Topography of National Parks,” with a look at the outdoor industry’s unique position and collective power to engage in environmental stewardship and meaningful action to protect the places where America recreates. For those who cannot attend in person OIA will simulcast the event. The live broadcast, powered by Brandlive—OIA’s platform of choice—will air on January 7, 2015, at 7 a.m. (MST). Register and watch here:

Outdoor University sessions at Outdoor Retailer (OU@OR) continue through Friday, January 8, and are included with an Outdoor Retailer registration. All of these education events will be held at the Salt Lake City Marriott Downtown at City Creek. There are several tracks to choose from at this winter’s OU@OR including: Brands, Trends, Retail, Advocacy Engagement, Supply Chain, and Professional Development.

“OU@OR is a great opportunity for Winter Market attendees to explore important developments in the industry and gather essential information that they can apply in their business,” said Michelle Biersner, OIA director of events and education. “The diversity of these Outdoor University sessions provides something for everyone who will be attending Outdoor Retailer Winter Market 2016.”

Outdoor University is OIA’s education platform, providing live, online and on-demand programming throughout the year. OIA member companies and their employees have access to online OU sessions and the full on-demand OU library free of charge as part of their OIA membership. To see the complete listing of Outdoor University sessions at OR, click here.

Highlights from the OIA sessions will include:

Centennial Roundtable – Thursday, January 7 (Day 1), 12:00 p.m. –1:45 p.m.* in Salon F at the Marriott City Creek.

As we embark on Centennial celebrations for the National Park Service, now is the time for the industry to ensure our parks remain relevant and protected for another 100 years. A panel consisting of OIA members that are doing great work to commemorate the NPS’ 100-year anniversary will be joined by agency representatives to help inform you on scalable ways to get involved. Please be a manufacturer or retailer to attend and RSVP to Space is limited.

The Trans- Pacific Partnership and the Outdoor Industry: How the TPP Will Impact Your Brand – Thursday, January 7 (Day 1), 2:00 p.m. -2:45 p.m. in Salon F at the Marriott City Creek.

With text recently released and under reviews, learn how your company may benefit from TPP and how it comports with the industry’s values on labor rights and the environment.

Retailers, what can ConsumerVue do for you? Friday, January 8 (Day 2) 9:30-11:00 a.m. Salon A at the Marriott City Creek.

Are you familiar with OIA ConsumerVue, research conducted to help retailers and manufacturers better understand the outdoor consumer and how they shop? OIA wants to help you take advantage of the research and apply it to your retail business. In this immersive roundtable session, you will leverage outdoor consumer segment insights to address unique business challenges and better target and meet the needs of your customer. A pre-session homework assignment is required to maximize your individual takeaways. Please RSVP by 12/28 to, seating is limited.

Mountain Accord Panel – Friday, January 8 (Day 2), 12:00 p.m. –1:30 p.m. in Salon F at the Marriott City Creek.

Mountain Accord is a planning process to chart the future of many recreation, environmental and transportation issues in the Wasatch Mountains. OIA has been peripherally involved over the last couple of years, and this panel brings together members of the MA executive board to discuss next steps around funding and legislation to put the plan into action.

From Boot Camp to Board Room – How Military Experience Translates to Success in the Outdoor Industry – Friday, January 8 (Day 2), 2:00 p.m.– 2:45 p.m. in Salon F at the Marriott City Creek.

This panel will bring together military veterans, who after returning to civilian life are using their skills and experiences from the military to build successful careers throughout the outdoor industry.

Climate Heroes: How Outdoor Sports Brands Are Helping Advance the Climate Movement – Friday, January 8 (Day 2) 3:00 p.m.– 4:00 p.m. in Salon F at the Marriott City Creek.

In Utah, and many other states, we have seen first-hand the impact the outdoor and snowsports industry are having on key decision makers regarding our environment, our climate and the places we love. Join Protect Our Winters, The Sierra Club, Outdoor Industry Association and business leaders to take a look at how brands are advocating and the impact it is having around the country. You’ll learn how how to get your business involved in the movement to protect our environment and our livelihoods. 

Outdoor Industry Association

Based in Boulder, CO, with offices in Washington, D.C., Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 employees of manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, visit or call 303.444.3353.


Media Contact:

Todd Walton

Outdoor Industry Association