Press Releases

OIA Celebrates Proclamation of Colorado Outdoor Stewardship Day

Gov. John Hickenlooper signed a proclamation recognizing April 21, 2011 as Colorado Outdoor Stewardship Day during a ceremony at the Capitol.

Media Contact: 

I Ling Thompson

Outdoor Industry Association


Outdoor Industry Association Celebrates Proclamation of Colorado Outdoor Stewardship Day

Boulder, CO (April 21, 2011) – Just a day before Earth Day and recognizing Colorado’s unique outdoor heritage, Gov. John Hickenlooper signed a proclamation recognizing April 21, 2011 as Colorado Outdoor Stewardship Day during a ceremony at the Capitol.

“We commend the Gov. Hickenlooper for his leadership in protecting our public lands and believe that his action can be a model for other states,” said Frank Hugelmeyer, president and CEO of Outdoor Industry Association. “The outdoor industry has continued to see tremendous growth in a time of great economic challenge, and the continued access and stewardship of these public lands will be critical to ensure that Colorado’s outdoor heritage and recreation economy is preserved.”

The proclamation highlights the increasing importance that volunteers play in the ongoing stewardship of Colorado’s public lands, and underscores outdoor recreation as an economic driver for the state. In Colorado alone, outdoor recreation contributes $10 billion annually to the state’s economy, supports 107,000 jobs and generates nearly $500 million in annual state tax revenue.

“A whole generation of kids is growing up without any exposure to the outdoors,” stated Gov. Hickenlooper during the official proclamation ceremony. “The synergy that happens when you take people outside their natural world and give them the opportunity to do something meaningful – it’s transformative. Most people – when they go out and get involved in some level of stewardship and go back to their normal lives – bring that experience back to their families and their offices.”

With more than half of Colorado owned by state or federal agencies, volunteers are vital to the ongoing stewardship of these lands. In fact, volunteers are becoming highly adept at supporting stewardship needs throughout the state. In 2010 alone, volunteers contributed more than 1.2 million hours valued at $27 million in labor costs.

A diverse group of organizations was on hand at the Capitol to celebrate the inaugural Outdoor Stewardship Day, including outdoor companies, stewardship organizations, sportsmen groups, youth corps, state and federal agencies, outdoor user groups and more. The importance of Colorado’s public lands to the state’s economy and recreation was the unifying theme for the eclectic gathering at the Capitol.

About Outdoor Industry Association

Founded in 1989, Outdoor Industry Association (OIA) is the premier trade association for companies in the active outdoor recreation business. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. Outdoor Industry Association seeks to ensure a healthy and diverse specialty retail and supply chain based on quality, innovation and service. To this end, OIA works diligently to raise the standards of the industry; increase participation in outdoor recreation to strengthen business markets; provide support services to improve member profitability; represent member interests in the legislative/regulatory process; promote professional training and education; support innovation; and offer cost-saving member benefits.

For more information about OIA go to or call 303.444.3353.