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OIA nd Timberland Teaming on Outdoor Retailer Industry Breakfast

Outdoor Industry Association® (OIA) and Timberland are teaming to present the OIA Industry Breakfast, which will focus on the connection between our growing urban communities and how they experience the outdoors.


Media contacts

Avery Stonich

Outdoor Industry Association


Leslie Grundy



Outdoor Industry Association® and Timberland to Bring Leading 
Eco-Entrepreneur to Outdoor Retailer Industry Breakfast

Discussion to Explore the Connection between Communities and the Outdoors

Boulder, Colo., Jan. 15, 2013 — Outdoor Industry Association® (OIA) and Timberland are teaming to present the OIA Industry Breakfast, which will focus on the connection between our growing urban communities and how they experience the outdoors. The event, entitled “Home(town) Security” and featuring leading eco-entrepreneur Majora Carter, kicks off Outdoor Retailer Winter Market on Wednesday, Jan. 23, from 7:00 to 9:00 am at the Salt Lake Marriott Downtown at City Creek.

Carter is an internationally renowned urban revitalization strategy consultant, real estate developer and Peabody Award-winning broadcaster. Her consulting company focuses on climate adaptation, urban revitalization, and leadership development strategies for business, government, foundations, universities, and economically under-performing communities. She has a long list of awards and honorary degrees, including one from John Podesta’s Center For American Progress, a MacArthur “Genius” Fellowship, and a Liberty Medal for Lifetime Achievement from Rupert Murdoch’s New York Post.

“The relationship people have with the outdoors begins in their home communities,” said Carter. “My Home(town) Security theory starts by looking at how we strengthen the fabric of our communities, and where we can grow from there.”

“The outdoor industry has a tremendous opportunity to connect with consumers first in their backyards, and then extend the relationship farther afield,” said Frank Hugelmeyer, president and CEO of OIA. “Carter’s insights will help outdoor retailers and brands deepen these connections in order to build a growing and engaged customer base.”

Timberland is the presenting sponsor of the OIA Industry Breakfast.

“As an industry, it’s important that we recognize that ‘outdoor’ can have many faces, depending on where you live and what kind of access you have to outdoor recreation,” said Diane Woods, vice president and general manager, Timberland North America. “The important thing is instilling a love of the outdoors, and creating that connection with the consumer. We’re excited to be presenting the Industry Breakfast to spark dialogue around this important issue.”

The event is free and open to all Outdoor Retailer Winter Market attendees. No RSVP required.

Event Details

OIA Industry Breakfast, presented by Timberland

Home(town) Security

Wednesday, Jan. 23, 2013 – 7:00 to 9:00 am

Salt Lake Marriott Downtown at City Creek – Ballroom

About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives, and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, go to or call 303.444.3353.

About Timberland

Timberland, a wholly owned subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Earthkeepers®, Timberland PRO®, Mountain Athletics®, and Timberland Boot Company® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South America, South Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good” — forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit