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Press Releases

OIA Outdoor University Webinar June 9, 2010: Branching Out Without Los

Outdoor Industry Association® and SNEWS® present Outdoor University® webinar: Branching Out Without Losing Your Roots, June 9, 2-3 p.m. (MDT). Free to SNEWS subscribers and OIA members.

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Boulder, CO, June 1, 2010 – On Wednesday, June 9, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association® (OIA) will present Branching Out Without Losing Your Roots, a live webinar presented by Jennifer Mull, president and CEO of Backwoods and OIA board member.

“Dance with the one that brung ya!” is a great, yet potentially fatal statement for a retailer. Concepts, core values, vendors and products – or roots – have all made a retailer “who they are today.” These roots are a retailer’s essence and have been critical keys to their success and should be honored. However, the “new and innovative” along with change in key areas of a business, are often absolutely required for long-term success. How a retailer balances these two “opposing” requirements can be the linchpin to their ultimate, and continued, growth and success.

In this 60-minute webinar, Mull will cover:

  • Methods to evaluate what “roots” are really foundational vs. which “roots” died a long time ago or should be laid to rest.
  • Once the foundational roots are identified – how to meld the old and new. 
  • Realizing the “grief” cycle as an underlying key factor in this process and how to move through it efficiently and effectively.

Branching Out Without Losing Your Roots is part of the 2010 OIA Outdoor University® online workshops which are offered free to OIA members and SNEWS® subscribers and $99 per webinar for non-members. Pre-registration by Tuesday, June 8 is required.

For complete information on the Outdoor University program, speakers or to register, visit

Outdoor University® is made possible through the generous support of its sponsors: Adventure 16, Alpine Shop, Backwoods, Darby Communications, Midwest Mountaineering, Mountain Gear, outdoor DIVAS, Outdoor Retailer, Pemba Serves, Rock/Creek’s, Rutabaga, SNEWS®, What’s Up Public Relations and Woolrich. OIA Outdoor University® is an affiliate of SNEWS® Retail College.

About Outdoor Industry Association

Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4,000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous®, Outdoor University® and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to or call 303.444.3353.

For more information, contact:

Donna Martino

Marketing Manager

Outdoor Industry Association