OIA Trends In Outdoor Retail Webinar Aug. 2o

Trends in Outdoor Retail Webinar: Thursday, August 20

BOULDER, CO (August 11, 2009) – Just how much of the Outdoor Industry is driven by Girl Power? With a special focus on the importance of women’s equipment and apparel, Outdoor Industry Association (OIA) and the Leisure Trends Group (LTG) will present Trends in Outdoor Retail on Thursday, August 20 at 2:00 p.m. (MDT)

In this fourth in a series of Webinars in 2009, key emerging retail sales trends will be identified and examined. Using the OIA Outdoor Topline Sales data and the online data mining tool, Scott Jaeger, LTG’s senior retail analyst, will examine the impact women’s products have had and are having on outdoor industry. Topics covered in Trends in Outdoor Retail, will include:

• Hot categories and subcategories in 2009
• Women’s product volumes and trends by channel
• Women’s importance in the outdoor industry and their role as decision makers
• A look at recreation and family camping sales
• How to mine actionable data from the OIA Topline dynamic cube

Trends in Outdoor Retail is free for OIA members and non-members. To register, please click here.

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About Outdoor Industry Association

Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous®, Outdoor University®, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to www.outdoorindustry.org or call 303.444.3353.