OIA Webinar Nov 11: Turning Shoppers into Buyers

Turning Shoppers into Buyers Webinar Set for November 11

BOULDER, CO (October 28, 2009) – On Wednesday, November 11, from 2:00 p.m. through 3:00 p.m. (MST) Outdoor Industry Association (OIA) will present Turning Shoppers into Buyers, a live Webinar workshop. This webinar is for retailers who want to take information about what is selling and what their customers are thinking and turn the information into increased sales and greater profits.

Presented by Julia Day with Leisure Trends Group, Turning Shoppers into Buyers is based on millions of transactions and thousands of consumer interviews, Leisure Trends Group has the most robust information in the world on retail customers. They will show:

How to drive traffic

How to make sure retailers have what their customers want and need

How inventory can be reduced while increasing sales

How to incorporate this information into marketing, merchandising, buying and profit plans

“If you want your best customers to buy your products you have to motivate them to shop,” said Ann Obenchain, vice president of member services and marketing for OIA. “This timely webinar will assist retailers with great ideas for maximizing profit.”

Turning Shoppers into Buyers is the seventh of nine retail workshops in the 2009 OIA Outdoor University® program. Outdoor University is offered free to OIA members and for $99 per webinar for non members. Pre-registration is required. For complete information on the Outdoor University program, speakers or to register, visit www.outdoorindustry.org

Outdoor University 2009 Schedule

•Wednesday, November 11: Turning Shoppers into Buyers
•Wednesday, December 9: Maintaining Margin During the Holidays
•Wednesday, January 13: Managing Consumer Buzz on Social Media

Outdoor University is made possible through the generous support of its sponsors: Outdoor Retailer, JanSport, Woolrich, 3point5.com, The Leisure Trends Group, Alien Truth Communications, Base Camp Communications, Creative Business Consulting Group, Darby Communications, Gluskin Townley Group, Pale Morning Media, The Mann Group, and Redwood Creek.

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About Outdoor Industry Association
Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous®, Outdoor University®, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to www.outdoorindustry.org or call 303.444.3353.