One Percent for the Planet On Line Auction Raises $20,000

One Percent for the Planet (1% FTP), a global network of environmentally philanthropic businesses and the non-profit groups they support, raised close to $20,000 on their first online auction.

Powered by cMarket, the online auction offered over 100 items of varied merchandise including a surf session for two with Patagonia Founder Yvon Chouinard and Chris Malloy, a signed guitar from Jack Johnson, rafting in Mexico with Esprit Rafting Adventures, and a guided fly-fishing trip with Craig Matthews of Blue Ribbon Flies.

“The auction was another way for our members to connect with consumers and non-profit groups online – all to support our efforts at 1%,” explains Strick Walker. “The donations included adventure trips, furniture, art, jewelry and business services, such as footprint calculations for individuals and businesses alike. As a non-profit ourselves, we are always looking for new ways to generate funding. The auction served as a fun, interactive way to get our network involved in that process.”

The auction closed out a tremendous year of growth for 1% FTP. Their national ad campaign has appeared in Outside, Spin, Plenty, Surfing, Backcountry and Huck and they have succeeded in allocating over $30 million dollars to environmental non-profits organizations to date through an international network of over 800 companies.

1% FTP was founded in 2001 by Patagonia leader Yvon Chouinard, on the belief that sustainability is a principle that extends beyond business practice and must be embraced by the private sector to effect positive change for the future. One Percent For The Planet is a global network of businesses, small and large, representing a diverse range of industries and personalities, committed to the preservation and restoration of the natural environment. Members contribute 1% of sales to environmental causes, ensuring the sustainability of our planet and their business. One Percent is an active, customized organization that welcomes individuals, entrepreneurs and corporations in their support of nonprofit organizations engaged in efforts to minimize negative environmental impact. To learn more about 1% FTP go to: onepercentfortheplanet.org