Onit Marketing Sky Rockets Merrell Social Media

At the end of 2009, Merrell received several nominations from Mashable.com’s annual Open Web Awards including best brand use of Twitter and best Facebook fan page. Merrell has also been announced as a “top ten” outdoor industry brand on Twitter by OutdoorsUSA Magazine and was touted as an innovative and effective leader in social media in an August 2009 Footwear Plus Magazine article titled “Shoes Need a Box”.

“Onit has helped Merrell define its social media strategy and grow its presence in the space,” Said Linda Brunzell, Director of Global Marketing of Merrell. “With Onit’s help, Merrell has been recognized for our social media work by industry publications and outdoor enthusiasts alike.”

Onit and Merrell began creating social profiles for the brand in June of last year. Onit now manages Merrell’s global social media strategy including the development of Facebook, Twitter and YouTube content as well as consumer engagement and customer service on all social channels. Moving into Merrell’s second year of social media marketing, Onit will begin to grow the brands online communities and networks around the world.

“Working with Merrell this past year has been a rewarding experience since we have been able to connect with the brand’s strong and passionate following. But there is still more to be done,” said Roni Rudell, Onit’s principal and founder. “After looking at that the demographics of that following, we realized that we have a large international group that is begging to be connected with on social channels. We are thrilled to begin branching out and growing the Merrell brand globally.”

Onit specializes in providing social media services to clients in the outdoor, adventure sports, natural products and eco industries. Onit was founded in 2006 and just recently opened a Denver office.

About Onit Marketing:
Fueled by a capable team of social media alchemists, Onit Marketing is a one-stop shop for all web 2.0 marketing needs — for both small and large businesses – from consulting, strategy, web development, Facebook customization, ecommerce on Facebook and Twitter strategy and content, to day-to-day management and growth of all social communities. Onit builds communities, infiltrates markets and engages influencers in order to create buzz and loyalty for companies. Onit additionally offers consultations and internal marketing and social media brand immersion training and strategizing. Onit has offices in Denver, Colo. and Piermont, NY.

For more information about Onit Marketing please visit www.onitmarketing.com or contact Onit Marketing’s CEO Roni Rudell at ronirudell@onitmarketing.com.