onX and MeatEater Partner for Exclusive Mobile-Platform Media Episode
Episode Covers Rinella’s Idaho Mountain Lion Hunt
Get access to everything we publish when you sign up for Outside+.
MISSOULA, Mont. (October 29, 2018) — For the first time, onX Hunt has partnered with MeatEater for an exclusive, premier media episode launched on a mobile platform. This full-length video episode, set in the sub-zero winter temperatures of the Idaho Panhandle, covers Steven Rinella’s first filmed mountain lion hunt.
An extension of Rinella’s current season of MeatEater, released this October on Netflix, the episode marks MeatEater’s first digital exclusive film. It will be available within the onX Hunt App for six days before being released to the general public via the MeatEater YouTube channel and additional onX outlets.
The purpose of the film is to inform viewers on the importance of predator conservation, crafting an emotional appeal to mountain lion hunting and helping consumers understand the importance of these animals within the hunting field.
An exclusive first look at the film will be released within the onX Hunt App on Thursday, November 8, 2018. Current onX Hunt App users will receive a push notification that the episode is live—granting them first-look access to the episode. Those who are not current onX users can create a free trial membership, installing the app and creating an account (no credit card required) to receive access to the episode. The film will then be released to the general public on Wednesday, November 14, 2018.
Founded in 2009, onX’s maps encompass 985 million acres of public land and more than 121 million private properties. Hunters and outdoorsmen are able to use their mobile phones as a GPS, tracking their movements, delving through different topographic maps with unique applications for hunting, fishing, hiking and more. Those maps are accessible via a membership or can be used on a traditional GPS device with a purchased, pre-loaded chip.
MeatEater, Inc. is an outdoor lifestyle company founded by renowned writer and TV personality Steven Rinella. Host of the Netflix show MeatEater and The MeatEater Podcast, Rinella has gained wide popularity with hunters and non-hunters alike through his passion for outdoor adventure and wild foods, as well as his strong commitment to conservation. Founded with the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater, Inc. brings together leading influencers in the outdoor space to create premium content experiences and unique apparel and equipment.
The mission behind onX is to always know where you stand. onX gives outdoor enthusiasts more information about their surroundings than they ever thought possible. We strive to create the most complete, current, and accurate mapping information available, including land ownership, roads, trails, and other access-related data.
By providing people the best and most up-to-date data and GPS technology in the palm of their hand, onX seeks to help people have the best outdoor experience possible. Download onX here.
For Immediate Release
Doug Stuart, Backbone Media
970-963-4873, ext. 201