Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

onXmaps Selects Backbone Media as Public Relations Agency

Get access to everything we publish when you sign up for Outside+.

For Immediate Release

MISSOULA, Mont. (Jan. 25, 2017) – onXmaps, the industry leader in outdoor mapping technology, has chosen Backbone Media to spearhead its public relations efforts. Backbone will help onXmaps solidify its presence in the hunting space and expand into hiking, biking, and other outdoor pursuits.

“Our mapping technology has revolutionized the way millions of people hunt. We’re now looking to do the same for those who hike, bike, and camp,” said Eric Siegfried, CEO at onXmaps. “Backbone was the obvious choice to help us reach this goal. They’ve not only worked with major hunting companies, but also those that target outdoor enthusiasts.”

Siegfried started onXmaps in 2009 to help hunters stay on the right side of the law. Like most hunters, Siegfried identified the need to determine where private land ended and public land began. At the time, people had to patch together information from multiple physical and digital sources, and the most up-to-date maps had only years-old information.

By cross referencing tax data with public lands data, Siegfried developed a highly accurate and current picture of land ownership across the country to put on an SD chip for handheld GPS units. This information is available offline and on any device.

Today, the company also helps hikers, bikers, campers, and anyone else searching for the perfect road or trail.

“In only a few years, onXmaps has changed the game for hunters and outdoor enthusiasts alike, allowing them to always know their exact position in relation to public land,” said Nate Simmons, managing partner at Backbone Media. “We were brought on to ensure that the larger outdoor space can also benefit from this revolution in digital mapping.”

onXmaps attended SHOT Show this January where it showcased the HUNT membership. For more information, visit, or download the app today in the iTunes or Google Play stores.


About onXmaps

The mission behind onXmaps is simple but urgent: give outdoor enthusiasts more information about their surroundings than they ever thought possible. We strive to create the most complete, current, and accurate mapping information available, including land ownership, roads, trails, and other access-related data.

By giving people the best and most up-to-date tools, onXmaps seeks to help people thrive in today’s world.

About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 19 years, Backbone has worked with leading outdoor gear,apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado.


Doug Stuart, Backbone Media

970-963-4873, ext. 201